Celebrity Name: Greta Gerwig
New Company: Creative Artists Agency (CAA)
Department: Motion Picture / Literary
Previous Company: United Talent Agency (UTA)
Territory: Worldwide
- Greta Gerwig has officially signed with Creative Artists Agency (CAA) for representation, moving over from United Talent Agency (UTA) where she was previously repped by agent Jeremy Barber.
- Gerwig retains her full team: Entertainment 360 continues as her management company and Narrative PR remains her publicity firm.
- The signing comes as Gerwig prepares to release Narnia: The Magician’s Nephew, a Netflix production starring Daniel Craig, Carey Mulligan, Emma Mackey, and Meryl Streep as the voice of Aslan, hitting IMAX screens on November 26, 2026, then Netflix on Christmas Day.
- Gerwig is one of the most decorated director-writer-actress hyphenates working today, with her three solo directorial features collectively earning 16 Oscar nominations and over $1.7 billion at the worldwide box office.
Creative Artists Agency (CAA) has signed filmmaker, actress, and writer Greta Gerwig, one of Hollywood’s most bankable creative forces. Gerwig had previously been represented by United Talent Agency (UTA).
Gerwig is currently preparing to follow the global phenomenon Barbie with Narnia, a C.S. Lewis adaptation for Netflix starring Daniel Craig, Carey Mulligan, Emma Mackey, and Meryl Streep as the voice of Aslan, with Netflix releasing the film in IMAX theaters on November 26 and globally on Christmas Day. Gerwig wrote the screenplay herself.
The move to CAA arrives at a career high-water mark. Barbie grossed north of $1.4 billion worldwide and earned eight Oscar nominations including Best Picture, with a win for Original Song.
Before that, Gerwig’s directorial debut Lady Bird netted Oscar nods for Best Director and Best Original Screenplay, and Little Women received six nominations including Best Picture.
CAA has been on an aggressive signing streak in 2026. The agency recently added Dorinda Medley and Sara Bareilles to its growing roster, signaling a broad push across entertainment verticals.
Gerwig’s wider team remains intact, she continues to be managed by Entertainment 360 and repped for publicity by Narrative PR.
Takeaways
This signing is a major statement move, both for Gerwig and for CAA. Landing the director behind Barbie, still the highest-grossing film ever made by a solo female director, just as she heads into one of Netflix’s most anticipated releases is a bold acquisition that strengthens CAA’s already formidable film division.
For Gerwig, a new agency relationship heading into a blockbuster release cycle could open new doors across global production, brand partnerships, and beyond.
Does Gerwig’s move signal that UTA is losing ground in the race to lock in top-tier director talent? How might CAA’s backing influence the scale and tone of Greta Gerwig’s future films?
