- Robert Lester Folsom has signed with global booking agency ROAM for live music and touring representation across Europe and the UK, led by agent William Church.
- He continues with Ground Control Touring for worldwide representation excluding Europe/UK, moving on from THE·TEAM (formerly Wasserman) for the region.
- The deal follows Anthology Recordings' 2026 release of his latest archival collection, If You Wanna Laugh, You Gotta Cry Sometimes: Archives Vol. 3, 1972-1975.
Georgia-born singer-songwriter Robert Lester Folsom has signed with global booking agency ROAM for live music and touring representation across Europe and the UK, with agent William Church leading the deal.
Folsom continues with Ground Control Touring for worldwide representation outside Europe/UK, moving on from THE·TEAM (the sports, music, and entertainment company formerly known as Wasserman) for the territory.
Folsom recorded his debut album, Music and Dreams, in Georgia in 1976. It circulated only through private pressings and picked up some local attention, but a follow-up never came together.
The record sat mostly unknown until 2010, when Anthology Recordings reissued it, introducing Folsom’s psychedelic folk rock to listeners well beyond the crate-digging circles who’d long treated it as a lost classic.
That reissue kicked off an ongoing dig through Folsom’s archive. Anthology has since released Ode to a Rainy Day: Archives 1972-1975, Sunshine Only Sometimes: Archives Vol. 2, and, most recently, If You Wanna Laugh, You Gotta Cry Sometimes: Archives Vol. 3, out in 2026.
Folsom has kept a steady live presence alongside the reissues, touring North America and playing the Newport Folk Festival in July 2025.
The signing puts Folsom alongside a run of ROAM’s other 2026 Europe/UK additions, including Nashville folk singer Mynolia’s deal, Sydney duo breathe.’s move into the territory, and UK folk artist Minna’s signing to the agency.
Takeaways
Folsom’s story is the rare case where the archive is the career, a 50-year-old tape catalog still generating new releases and new fans in 2026.
Splitting his representation (Ground Control for the rest of the world, ROAM for Europe/UK) suggests his team sees real, untapped touring potential across the Atlantic, likely fueled by the same reissue culture that’s kept European crate-diggers hunting for Music and Dreams for over a decade.
It also slots Folsom into ROAM’s clear pattern this year: stacking up atmospheric, story-driven folk and Americana acts with the regional infrastructure to grow them.
Can a fully archival artist, one who never made a proper follow-up album, actually build a sustainable European touring circuit in 2026? Does Archives Vol. 3‘s release give ROAM the campaign moment it needs to book Folsom into UK and European festival slots?
