- Bella Hadid stars in Miss Sixty's Summer 2026 campaign, her third outing for the brand.
- Campaign continues the "Rococo Punk" theme, reimagining Marie Antoinette in a Versailles-inspired setting.
- Shot by photographer Gabriel Moses, known for his editorial and campaign work.
- Follows Hadid's SS26 "Rococo Wasteland" campaign and her co-designed capsule collection earlier this year.
Bella Hadid is back with Miss Sixty for its Summer 2026 campaign, marking her third consecutive season as the denim label’s face.
The new visuals continue the “Rococo Punk” world introduced earlier this year, casting Hadid as a modern-day Marie Antoinette against a surreal, crumbling Versailles backdrop.
Photographer Gabriel Moses returns behind the camera, pairing low-rise denim and distressed grunge details with romantic, aristocratic styling.
The partnership originally kicked off with Hadid’s debut for the brand in 2021, but it was her high-profile return in 2025 that catalyzed this current multi-season streak, cementing her as the definitive anchor of the label’s modern revival.
Earlier this year, the pair launched a capsule collection drawing on Hadid’s personal Miss Sixty archive from the early 2000s, with Hadid stepping into a co-creative director role. That project leaned into Y2K nostalgia with low-rise flares and crop tops, referencing films like Mean Girls.
Beyond denim, Hadid has kept busy expanding her own beauty brand, recently growing Orebella with a new solar-inspired body and hair mist collection.
She’s also maintained her modeling presence across other major fashion campaigns this year, most notably fronting global rollouts for Saint Laurent, Prada, and Prada Beauty.
For its part, Miss Sixty has built its 2026 comeback almost entirely around Hadid, with each campaign since SS25 anchoring the brand’s return to relevance among a younger, Y2K-obsessed audience. Founded in 1991, the Italian label was one of the first to focus exclusively on women’s denim.
Takeaways
Miss Sixty’s bet on Hadid keeps paying off, this isn’t a one-off campaign, it’s a full brand rebuild with her as the anchor. That’s rare in fashion, where ambassadors often rotate seasonally.
Does a three-campaign streak make Hadid the definitive face of Miss Sixty’s revival? Could the “Rococo Punk” aesthetic outlast this single season and become the brand’s signature identity? What does Hadid’s expanding creative director role signal about her career direction beyond modeling?
