- Bella Hadid leads Prada's Days of Summer 2026 campaign, shot by photographer David Sims, alongside Damson Idris, Louis Partridge, and Liu Wen.
- The campaign reimagines summer through surreal "metropolitan islands," sandy dunes atop skyscrapers, blending urban tailoring with swimwear under creative direction by Ferdinando Verderi and co-creative directors Miuccia Prada and Raf Simons.
- This builds on Hadid's deepening relationship with the Italian house, following her appointment as Prada Beauty's first-ever Global Ambassador in March 2026 and her AW26 runway debut for the brand.
- Hadid is simultaneously on a commercial hot streak with active partnerships including Revolve (as its first brand ambassador), her fragrance brand Orebella, a Miss Sixty capsule collaboration, and Chopard.
Prada unveiled its Days of Summer 2026 campaign on April 22, featuring Bella Hadid, Damson Idris, Louis Partridge, and Liu Wen.
Photographed by David Sims, the campaign imagines “metropolitan islands,” plains of sand atop skyscrapers, figures swimming in mid-air, a contradiction that is distinctly Prada.
Shaped by creative director Ferdinando Verderi, the imagery leans into contrast: soft dunes floating above city buildings, clean and almost still, letting the mood settle naturally. The collection itself mirrors this tension, casual meets elegance, occasion meets undress, metropolitan tailoring meets swimwear.
For Hadid, this is the latest chapter in a rapidly expanding Prada relationship. Just weeks ago, Prada Beauty announced her as its first-ever Global Beauty Ambassador, following her runway debut at the brand’s AW2026 show in Milan.
Her recent Orebella fragrance expansion and her Miss Sixty capsule, show a model who is methodically building a multi-brand empire. She also recently announced Between Us, a visual memoir published by Rizzoli, co-created with childhood friend and photographer Yasmine Diba, tracing her journey from Malibu to global superstardom.
Prada has a strong track record casting bold cultural figures, previously tapping Hunter Schafer, Emma Watson, and Letitia Wright for major campaigns.
Takeaways
This campaign signals more than a seasonal drop, it marks Bella Hadid’s full consolidation as Prada’s most prominent face across both fashion and beauty.
In 2026 alone, she has walked the runway, fronted a beauty launch, and now leads a seasonal flagship campaign for the same house. That level of multi-category investment from a single luxury brand is rare and deliberate.
For Prada, casting Hadid at this frequency reinforces a calculated bet on her cultural influence at a time when she is arguably more commercially active than at any other point in her career.
Does Bella Hadid’s deepening exclusive relationship with Prada signal she’s becoming the house’s de facto “face” the way Karlie Kloss was to Versace or Kendall Jenner to Givenchy? With Prada consistently blurring the line between fashion and fine art in its campaigns, is this the new standard for luxury seasonal advertising?
