- Roger Federer and Swiss sportswear brand On unveiled a commemorative sneaker celebrating Federer’s 2026 induction into the International Tennis Hall of Fame.
- The limited-edition "THE ROGER Centre Court – International Tennis Hall of Fame Edition" is capped at 20,000 pairs worldwide and retails for $200 USD.
- The sneaker features an Ivory and Fern colorway with gold accents, a grass-green sockliner, and a golden racquet badge on the heel.
- The drop launched alongside a campaign short film titled The Boy from Basel, highlighting Federer's childhood journey in tennis.
Swiss sportswear company On has teamed up with tennis legend Roger Federer to release a commemorative sneaker. The special-edition THE ROGER Centre Court – International Tennis Hall of Fame Edition honors Federer’s official induction into the International Tennis Hall of Fame in summer 2026.
Federer, a 20-time Grand Slam champion who spent a record 237 consecutive weeks at world No. 1, joined On as an entrepreneur and equity partner in 2019.
Their latest project bridges court heritage with clean everyday style. The design draws direct inspiration from the classic all-white attire Federer wore during his historic Wimbledon championship victories.
Crafted in an Ivory and Fern color palette, the sneaker showcases a crisp white upper, subtle green trim, and metallic gold accents. At Federer’s personal request, each pair includes a grass-colored sockliner to give wearers the feeling of stepping onto a pristine grass court. A golden International Tennis Hall of Fame racquet emblem is set into the heel to mark his career legacy.
The exclusive release is limited to 20,000 pairs globally and retails for $200 USD exclusively on On.com starting August 25, 2026. Each pair comes in commemorative packaging with green court-inspired edges, gold foil detailing, and a personal note from Federer printed inside the box lid.
To support the release, On launched The Boy from Basel, a campaign film that retraces young Federer’s bike rides to his local Swiss tennis club.
The launch continues a busy year for the tennis icon. His commercial momentum remains strong post-retirement: earlier this year, he teamed up with Uniqlo for new SS26 collection launch, unveiled Oliver Peoples summer 2026 eyewear collection for his luxury eyewear line, and starred in new Mercedes-Benz campaign to debut their latest electric fleet.
For On, honoring Federer highlights how the brand blends elite sports heritage with lifestyle appeal. The company has rapidly expanded its celebrity roster, signing tennis stars like Iga Swiatek and Ben Shelton, while tapping cultural tastemakers such as award-winning actress Zendaya and musician FKA Twigs.
Takeaways
Roger Federer’s partnership with On remains a standout blueprint for modern athlete branding. Rather than signing a standard endorsement contract, Federer joined the Swiss company as an investor and co-creator in 2019. This equity model gives him a personal stake in the brand’s long-term growth.
Outside of his footwear venture, Federer maintains long-standing brand relationships with luxury watchmaker Rolex, automotive giant Mercedes-Benz, apparel leader Uniqlo, and eyewear maker Oliver Peoples.
How does equity ownership in a brand change an athlete’s commercial influence compared to traditional endorsement contracts? What lessons does Federer’s post-retirement portfolio offer current athletes planning their future business ventures?
