- Vic Mensa has signed with ColorCreative for management, with Talitha Watkins and Trey Witter leading his day-to-day representation.
- Mensa is coming off a Webby Award win for his digital series Orange Trees and his 2025 independent EP sundiata, and his SXSW-premiered short film Halfrican is still on the festival circuit.
- He continues worldwide booking (excluding Europe/UK) with Independent Artist Group (IAG), Europe/UK with One Fiinix Live, film and TV with Buchwald, and publicity with The Forefront Group.
- ColorCreative recently signed Boris Kodjoe and brought on Trey Witter as Manager-Producer. Mensa is among the first artists on Witter's official ColorCreative roster.
Vic Mensa has signed with ColorCreative for management. He will be represented by company president Talitha Watkins and newly appointed manager-producer Trey Witter, who joined ColorCreative few days ago and already had Mensa on his roster ahead of the official deal.
The Chicago rapper, actor, and filmmaker had been independently navigating his career across music, film, and activism before landing at the Issa Rae-founded firm. Prior to this signing, Mensa’s management was handled outside of a formal management company structure.
ColorCreative, co-founded by Issa Rae, Deniese Davis, and Watkins, has been on a signing streak. The company added Boris Kodjoe earlier this year and recently produced One of Them Days, starring Keke Palmer and SZA, which hit #1 at the box office.
In music, Mensa released his EP sundiata in 2025, won a Webby Award for his digital series Orange Trees, and premiered short film Halfrican at SXSW 2026, where it continues its festival run.
He has collaborated with Kanye West, Jay-Z, Pharrell Williams, and Pusha T, earning Grammy and NAACP Image Award nominations. His acting credits include Showtime’s The Chi, HBO’s South Side, and Peacock’s Bel-Air.
This deal is management only. Mensa continues worldwide representation (excluding Europe/UK) with Independent Artist Group (IAG), European/UK touring with One Fiinix Live, film and TV with Buchwald, and publicity with The Forefront Group.
This signing follows a pattern of major management moves in the industry. Earlier in 2026, Temper City signed with Full Stop Management, and John Legend moved his management to Roc Nation, signaling that established artists are increasingly gravitating toward management companies with strong cultural capital and cross-industry reach.
Takeaways
This one is bigger than it looks on paper. Vic Mensa isn’t just a rapper, he’s a filmmaker, actor, activist, and entrepreneur with a growing footprint across multiple industries.
Plugging into ColorCreative’s ecosystem gives him the kind of holistic support that a traditional booking agency simply can’t provide.
And for ColorCreative, adding a Grammy-nominated, SXSW-premiering, Webby Award-winning multi-hyphenate to their roster signals they’re serious about expanding beyond traditional film and TV clients into the music and live entertainment space.
Trey Witter’s role here is worth watching. He came to ColorCreative just days ago, and Mensa is already one of his first formal signings at the company. That’s a fast turnaround and a clear vote of confidence from both sides.
With ColorCreative’s film and TV muscle behind him, could Vic Mensa land a breakthrough scripted lead role in the near future? Could this management move unlock a major label partnership or streaming deal for Mensa’s next project?
