Celebrity Name: Jennie
Brand Name: Frankies Bikinis
Deal Type: Co-Designed Capsule Collection
Announced: March 27, 2026
Impact: Global fashion drop bridging K-pop and California beachwear culture
- Jennie and L.A.-based Frankies Bikinis have officially announced the “JENNIE x Frankies Bikinis” capsule collection, set to drop globally on April 3 via the Frankies Bikinis website and retail partners worldwide.
- The collection is designed around a “swim-to-street” concept, pieces that transition seamlessly from the beach to everyday life, including swimwear, mini dresses, soft knit pieces, and sun-faded washes deeply rooted in Jennie’s personal aesthetic.
- Francesca Aiello, founder and creative director of Frankies Bikinis, called it “the most natural and exciting creative partnership” the brand has ever embarked on.
- Jennie is also headlining Governors Ball in New York City in June, sharing the bill with Lorde and A$AP Rocky. with festival looks she teases will be “fun and a little bold.”
Jennie of BLACKPINK, the K-pop megastar, has partnered with L.A.-based Frankies Bikinis on a co-designed capsule collection dropping April 3, 2026.
The idea for the collab didn’t come from nowhere. At last summer’s Coachella, Jennie untied her robe mid-performance to reveal a swimsuit top with her name on it. Fans went wild, social media exploded, and just like that, a swimwear icon was born.
The “JENNIE x Frankies Bikinis” collection blends Jennie’s signature aesthetic with Frankies’ California sensibility. Think sun-faded washes, soft knits, mini dresses, and swimwear that flows into everyday outfits, all crafted with Jennie’s hands-on taste at every step. Some limited pieces even feature a co-branded star logo for extra collectibility.
This isn’t Jennie’s first fashion rodeo. She’s previously collaborated with Calvin Klein, Adidas, and Gentle Monster. BLACKPINK’s MLB and New Era Cap Collection and Rosé’s PUMA x H-Street Sneaker Campaign are recent additions to the group’s brand empire.
Meanwhile, BLACKPINK recently dropped their new EP, Deadline, keeping the group firmly in the global spotlight heading into festival season.
Takeaways
This collab is more than a swimsuit drop, it’s a case study in organic brand building. Jennie didn’t just lend her name to a product; the Coachella robe moment was essentially a live audition that created its own demand.
Frankies Bikinis gets instant global reach, while Jennie adds another fashion credential to a résumé that already reads like a luxury brand lookbook. The “swim-to-street” positioning is also smart, it expands the audience beyond beachgoers to everyday fashion fans, maximizing commercial potential.
Will this California-meets-K-pop collab open doors for other K-pop artists to enter the swimwear and lifestyle space? Will JENNIE x Frankies Bikinis set the tone for festival fashion this summer?
