- Lola Blankets launched its Fall 2026 "Westward" collection on September 4, 2026, marking the direct-to-consumer brand's first-ever celebrity campaign.
- Actor Belmont Cameli stars as the sole face of the rollout, modeling the company's faux-fur and weighted blankets in rugged outdoor settings.
- This marks Cameli’s debut partnership with Lola Blankets, continuing a high-profile 2026 commercial streak that includes campaigns with Reebok, TRESemmé, and Starbucks.
- Cameli's endorsement surge follows his breakout role as Garrett Graham in Amazon Prime Video's hit romance series Off Campus.
Lola Blankets named actor Belmont Cameli as the face of its Fall 2026 “Westward” collection on September 4, 2026. The rollout marks the luxury blanket brand’s first-ever celebrity campaign.
Before signing Cameli, Lola Blankets relied strictly on digital creator partnerships and influencer capsules, most notably its home collection collaboration with creator Tezza.
The new Westward campaign pairs his outdoorsy, rugged aesthetic with the company’s signature faux-fur throws, weighted blankets, and home accessories. The collection highlights earthy tones such as Western Blue Ridge, Western Terracotta, Yellowstone, and Pine Shadow.
The project extends an exceptionally active 2026 endorsement run for Belmont Cameli across several consumer categories. In June, Reebok tapped the actor as a global brand ambassador for its heritage sneaker line.
The following month, he starred in TRESemmé’s “Hot Curl Summer” rollout, before closing out August alongside lifestyle icon Martha Stewart to front a viral Starbucks Pumpkin Spice Latte campaign.
Cameli’s commercial momentum aligns with his steady rise in film and television. He first gained national attention playing Jamie Spano in Peacock’s Saved by the Bell reboot and starred as Eli in Netflix’s romance feature Along for the Ride.
In 2025, he appeared in Sony’s horror adaptation Until Dawn and the crime drama The Alto Knights. In May 2026, Cameli achieved mainstream breakout fame starring as college hockey player Garrett Graham in Amazon Prime Video’s adaptation Off Campus, even making a surprise stage appearance in June to perform “Girls” with The Kid LAROI after the song trended on the show.
Takeaways
Lola Blankets’ pivot to Belmont Cameli signals an intentional shift in direct-to-consumer lifestyle marketing. DTC bedding and comfort brands have spent years relying almost exclusively on unboxing videos, creator affiliate links, and aesthetic micro-influencers.
By hiring a recognized television lead, Lola Blankets is moving into traditional celebrity endorsement territory. Launching the rugged “Westward” line in early September also positions the company to capture peak autumn home-decor spending right as Cameli’s visibility reaches a career high.
For Cameli, the agreement underscores rare versatility in commercial appeal. Securing consecutive deals across sportswear, personal care, national food and beverage, and home comfort within a four-month window demonstrates broad cross-demographic marketability.
His screen persona in Off Campus gave him immediate heartthrob status, but his team has successfully translated that momentum into high-production campaigns across everyday consumer sectors.
Will Lola Blankets’ move into celebrity casting pressure competing DTC home brands to shift budgets from creators to screen actors? Does fronting home comfort campaigns help young male leads build stronger lifestyle credentials outside traditional fashion and fragrance deals?
