- Reebok has named "Off Campus" star Belmont Cameli its latest global brand ambassador, following the Prime Video hockey romance series' success.
- The multi-season partnership places Cameli on Reebok's "Born Classic. Worn for Life." platform, where he'll model the Club C 85 Vintage and Ex-O-Fit Hi sneakers in an LA-shot campaign.
- Cameli joins a campaign roster that already includes Karol G, PartyNextDoor, and Destroy Lonely.
- Season 2 of "Off Campus" is already in production in Vancouver.
Reebok has tapped Belmont Cameli as its newest global brand ambassador in a multi-season deal announced June 2, 2026. The 28-year-old is one of the breakout stars of Prime Video’s hit romance series “Off Campus,” where he plays college hockey star Garrett Graham.
The deal was subtly teased earlier when Cameli was spotted around Los Angeles in the Club C 85 Vintage sneaker.
Cameli joins Reebok’s “Born Classic. Worn for Life.” platform, modeling the Club C 85 Vintage and Ex-O-Fit Hi, a pair he pulled from his own personal collection, in a candid, street-level LA campaign.
Reebok has been building a strong cultural roster for this campaign: Destroy Lonely fronted the “Born Classic” campaign, and PartyNextDoor also starred in the “Worn for Life” activation.
Reebok’s first major “Born Classic. Worn for Life.” signing was Grammy-winning Colombian artist Karol G, announced in January 2026 in a multi-year global ambassador deal.
The brand’s wider endorsement history includes Angel Reese, who signed with Reebok in 2023 and extended for a multi-year deal in 2024, with a signature shoe releasing in 2026, as well as Allen Iverson and Shaquille O’Neal serving as vice president and president of Reebok Basketball respectively.
On the acting front, Cameli’s recent credits include “Until Dawn” and “The Alto Knights,” both 2025 releases. Production for Season 2 of “Off Campus” is already underway in Vancouver.
Takeaways
Reebok’s move here is deliberate and smart. Rather than doubling down solely on music talent, the brand is expanding its “Born Classic. Worn for Life.” bench to include actors with strong streaming audiences.
Cameli’s rise through Prime Video gives Reebok access to a deeply engaged, younger demographic that streams, scrolls, and shops, a trifecta any brand wants.
The fact that Cameli is a genuine, long-time Reebok Classics wearer (and pulled the Ex-O-Fit Hi from his own closet for the campaign) gives the deal an authenticity that’s hard to manufacture.
Reebok’s Classics collection, freshly updated in 100% garment leather, is clearly the commercial engine behind all of this storytelling, and every ambassador added shines a new spotlight on it.
With Reebok signing talent from music (Karol G, PartyNextDoor, Destroy Lonely) and now TV/film (Cameli), is the brand building the most cross-cultural ambassador roster in sneakers right now? What does it say about the sneaker industry’s direction that a streaming-era actor is now a face of a major global sneaker campaign?
