Celebrity Name: PAWSA
New Company: The Lede Company
Primary Publicist: Courtni Asbury
Department: Music
Territory: Worldwide
- British DJ and producer PAWSA has signed with The Lede Company for public relations representation, adding one of the most respected firms in entertainment PR to his growing industry team.
- PAWSA continues to be managed by Prime Culture and remains co-founder of Solid Grooves, the influential tech-house label, party series, and touring brand he built alongside Michael Bibi, as well as his solo PAWZ imprint.
- He enters 2026 off back-to-back Beatport Producer of the Year and DJ Mag Best of British “Best Producer” wins in 2024, plus a chart-breaking rework of “Dirty Cash (Money Talks)” that racked up over 56 million Spotify streams.
- His 2026 live calendar is already stacked, a sold-out Alexandra Palace headline in London (Feb. 28), a Coachella slot in April, and Ibiza dates anchored in the DC-10/Solid Grooves universe.
British DJ and producer PAWSA has signed with The Lede Company for public relations, plugging one of the electronic music world’s most decorated artists into one of entertainment’s most powerful PR operations.
Founded in 2018 and backed by Shamrock Capital, The Lede Company operates as a full-service strategy, public relations, and communications firm with dedicated divisions covering Talent, Music, Strategic Communications, Brand, Content, and Social Impact.
The firm’s Music division is a natural fit for PAWSA, whose career trajectory has reached mainstream crossover levels while staying deeply rooted in the underground.
Born David Esekhile, PAWSA is a London-based DJ and producer specializing in tech house, best known for co-founding Solid Grooves Records with Michael Bibi in 2015 and later launching his own PAWZ imprint in 2017.
In late 2024, his rework of “Dirty Cash (Money Talks)” peaked at #3 on the UK Dance chart and amassed over 56 million Spotify streams, far surpassing any of his previous releases. His 2025 single “DOUBLE C” was also featured on the official soundtrack of the F1 movie.
In 2024 alone, PAWSA was named Beatport’s Producer of the Year and Best Producer at DJ Mag’s Best of British Awards, having previously won the same title in 2021. He also stands today as one of Beatport’s Top 10 Best-Selling House Artists of All Time.
His February 28 headline show at Alexandra Palace was one of the most anticipated electronic events of the year, and a Coachella date in April and Ibiza residency stops round out what’s shaping up to be his biggest year yet. He continues to be managed by Prime Culture.
This signing follows a wave of similar moves in the industry, including BKTheRula signing with Defiant Collective for PR and Moneybagg Yo partnering with The Forefront Group for public relations, signaling a broader trend of artists at career inflection points locking in top-tier communications infrastructure.
Takeaways
PAWSA signing with The Lede Company isn’t just a PR deal, it’s a signal that tech house has fully arrived at the mainstream table. An artist who built his name in London warehouses and Ibiza clubs is now operating with the same PR muscle as Hollywood A-listers and pop superstars. That’s a real shift.
The Lede Company’s Music division has pushed global campaigns for major names, and adding PAWSA, with his Coachella slot, chart hits, and back-to-back industry awards, suggests the firm is doubling down on electronic music’s cultural and commercial clout.
With 56 million+ Spotify streams, an F1 film placement, and a sold-out Alexandra Palace headline all in recent memory, this is clearly a moment to capitalize on, and The Lede’s storytelling infrastructure is built for exactly that.
Could a high-profile PR firm like The Lede accelerate brand partnership deals for PAWSA, and what kinds of brands make sense for a DJ of his aesthetic? Could PAWSA’s rise, and this signing, open the door for more UK electronic acts to land major American PR representation?
