Celebrity Name: Will Terry
New Company: The Neal Agency (TNA)
Primary Agents: Brian Carothers & Haley Teske
Department: Booking / Live Music & Touring
Territory: North America
- The singer-songwriter Will Terry has officially signed with The Neal Agency (TNA) for booking representation.
- Brian Carothers and Haley Teske at TNA will lead the booking relationship, with General Manager Ryan Beuschel and Co-Head Adi Sharma also involved.
- Terry’s single “Hell and This Point” landed on Spotify’s Coming Up Country and earned him the cover of Fresh Finds Country, signaling real streaming traction for the rising artist.
- Terry has opened for Tyler Farr, Jon Langston, and Chayce Beckham, and has performed at the well-known Nashville showcase, Whiskey Jam.
Rising country singer-songwriter Will Terry has a new booking home. The Rome, Georgia native has officially inked a deal with The Neal Agency (TNA), one of Nashville’s most respected boutique booking firms. Agents Brian Carothers and Haley Teske will handle his live and touring representation.
Terry didn’t hold back his excitement. “I couldn’t be more grateful to be working with The Neal Agency,” he shared. “Brian and Haley felt like my people from the first time we met.”
Carothers returned the energy, saying Terry “brings a big vibe to any room he’s in, and an even bigger vibe to the stage,” adding that the artist is “sitting on a mountain of great songs yet to be heard.”
Terry has been quietly putting in the work. He opened for Tyler Farr, Jon Langston, and Chayce Beckham at his hometown venue in Rome, Georgia, and recently performed at Nashville’s beloved Whiskey Jam.
His single “Hell and This Point” earned a coveted spot on Spotify’s Coming Up Country and Fresh Finds Country playlists, and landed him the cover of the latter. He is currently in the studio working on new music with producer Will Bundy.
Terry is managed by TRACK mgmt and published by RX Songs / 7 Hills Music, rounding out a team that now includes TNA on the booking side. TNA’s roster already boasts heavy hitters like Morgan Wallen, Riley Green, HARDY, Ella Langley, and Nate Smith, making this an exciting new chapter for the rising star.
His move mirrors a broader trend of rising country acts locking in powerhouse representation: fellow breakout Bryan Andrews recently signed with WME and Mary Kutter also joined WME.
On the roots side, Grammy-winning bluegrass staple Tim O’Brien signed with The Kurland Agency for worldwide booking earlier this month, underscoring how 2026 is shaping up to be a busy year for talent-and-agency matchups.
Takeaways
Will Terry’s signing with TNA isn’t just a business card upgrade, it’s a signal. The Neal Agency has a sharp eye for artists on the verge, and landing Terry puts him in a room alongside some of country music’s hottest names.
With Spotify playlist placements already in the bag and a live resume that shows he can hold his own on real stages, Terry has the ingredients. What TNA adds now is the machine to turn those ingredients into a touring career.
For TNA, this continues a pattern of betting early on Georgia-bred and Southern-rooted artists with authentic storytelling at their core. And with producer Will Bundy in the studio, new music could arrive just in time to fuel a summer touring push.
Could Will Terry’s Georgia roots and Spotify playlist momentum help him break through the crowded country market in 2026? Could he land a major support slot on a national tour now that TNA is officially in his corner?
