Celebrity Name: Mary Kutter
New Company: WME (William Morris Endeavor)
Primary Agent: Lance Roberts
Department: Country Music
Territory: Global
- Country singer-songwriter Mary Kutter has officially signed with WME for global representation, with veteran agent Lance Roberts leading the partnership.
- Kutter transitions from an accomplished behind-the-scenes songwriter, with cuts generating over 100 million streams, to a full-time recording and touring artist.
- She recently made her label debut with BBR Music Group/BMG Nashville and released her revenge-tinged single “Bed of Roses” on February 13, 2026.
- Kutter is already booked for major 2026 festival runs including the Tortuga Music Festival and Barefoot Country Music Fest.
Country music is getting a new force to reckon with. Mary Kutter, a Washington County, Kentucky native now based in Nashville, has signed with WME for global representation. The deal, brokered by WME Partner Lance Roberts of the agency’s Nashville-based country division, puts Kutter’s live career in serious motion.
“Mary is the kind of artist who writes and performs with conviction,” said Roberts. “There’s an authenticity to her work that feels both rooted and forward-looking. She has already built a meaningful career as a songwriter, and we’re excited to help expand her live business as she steps fully into this moment as an artist.”
The signing marks a significant shift for Kutter. In February 2026, she signed to BBR Music Group/BMG Nashville, and her debut label single, “Bed of Roses,” co-written with John Frank and Tom Pino and produced by Kurt Allison and Tully Kennedy, dropped February 13.
As a songwriter, Kutter already has serious credentials. She penned Bailey Zimmerman’s Sirius XM Highway No. 1 hit “Never Leave,” Nate Smith’s “Wreckage,” and Alexandra Kay’s “That’s What Love Is,” among over 60 recorded cuts across country, pop, and sync.
Her work has racked up more than 100 million streams and helped her build over one million followers across social platforms.
WME has been active in signing rising country talent in 2026. Bryan Andrews and Dani Barranco are among other artists recently added to the agency’s global roster this year; a sign that WME is aggressively building its music pipeline.
“Being onstage is where it all comes full circle for me,” Kutter said. “WME is best in class when it comes to expanding live opportunities and building global audiences, and I’m ready to take these songs to more cities, more stages and more fans.”
Takeaways
Mary Kutter’s story is a rare and compelling one: a hit songwriter who spent years quietly fuelling other artists’ careers before stepping into the spotlight herself.
Signing with WME while simultaneously landing a major label deal signals that Nashville’s industry insiders are betting big on her as a full-package artist.
The WME partnership is especially notable given that Lance Roberts (a 30-year industry veteran who joined WME from UTA just last year), personally took her on, suggesting strong internal conviction about her touring potential.
Do you think Mary Kutter’s biggest impact will be as a songwriter or as a touring artist? Which rising country artists do you think deserve a similar global push next?
