Celebrity Name: Bryan Andrews
New Company: William Morris Endeavor (WME)
Primary Agents: Nate Towne, Carrie Murphy, Abby Wells Baas
Department: Contemporary Music / Live Touring
Territory: Global (Worldwide)
- Rising country star Bryan Andrews has signed with WME for global representation across all areas of his career, effective February 2026.
- Andrews has amassed a massive digital following, over 1.2 million Instagram followers and 3.6 million TikTok followers, powered largely by his viral hit “The Older I Get,” which topped Billboard’s country charts.
- WME agents Nate Towne, Carrie Murphy, and Abby Wells Baas will spearhead his representation, with a focus on growing his live touring business globally.
- Andrews recently signed with Sony/Disruptor Records and is managed by Nicholas Mishko of 10 and 8 Management.
Bryan Andrews, the country singer from Carrollton, Missouri, whose emotional single “The Older I Get” took over social media feeds and topped Billboard’s country charts, has officially signed with WME for worldwide representation across all areas of his career.
The signing marks a major milestone for Andrews, who blends traditional country roots with modern storytelling, a combination that has clearly struck a chord with fans online. He has earned over 1.2 million Instagram followers and 3.6 million TikTok followers.
“I’m truly honored to be part of the WME roster,” Andrews shared. “I’m thankful for the chance to tell my story with a team that shares my belief that history will be told through art.”
The WME team is clearly energized by the signing. “Bryan has built an undeniable movement, and the growth we are seeing is extraordinary and backed by conviction and connection,” said WME’s Nate Towne.
His colleague Abby Wells Baas went even further, saying Andrews is “one of those rare artists whose live show doesn’t just entertain — it converts.”
Andrews recently signed a deal with Sony/Disruptor Records and is managed by Nicholas Mishko of 10 and 8 Management, rounding out a power team that positions him for a serious push into the mainstream country market.
Recently, Anitta signed with WME as part of the agency’s global push in Latin music, and Mohamed Ramadan signed with WME as the agency expanded its reach into the Middle East and North Africa market. Andrews’ signing continues that momentum in the country music space.
With WME now behind him, expect Bryan Andrews’ live touring footprint to grow fast, and his name to become a fixture on country music festival lineups.
Takeaways:
This signing is about more than just one artist landing a big agency, it’s a signal of where the country music industry is heading.
Bryan Andrews didn’t climb the traditional ladder of radio play and industry schmoozing. He built his fanbase one scroll at a time, turning TikTok views into real, ticket-buying fans.
WME’s eagerness to sign him tells you everything: the live touring world is now paying close attention to social media metrics as a leading indicator of touring potential.
For Andrews, WME’s global infrastructure means he won’t be limited to regional club shows or local festival slots for long. Paired with a Sony/Disruptor Records deal and hands-on management, he now has every major piece in place to make a serious run at country music’s top tier.
Can Bryan Andrews translate his massive TikTok and Instagram following into sustained, long-term touring success? Does Bryan Andrews’ rise signal a bigger shift toward politically outspoken country artists?
