Celebrity Name: Mohamed Ramadan
New Company: WME (William Morris Endeavor)
Primary Agents: César Figueiredo, Robert Markus, & Austin Tobias
Department: All Areas (Music, Film & TV)
Previous Company: SALXCO (Booking Representation)
Territory: Worldwide
- Egyptian superstar Mohamed Ramadan has signed with WME for worldwide representation in all areas, including music, film, and television.
- Ramadan made history in 2025 as the first Egyptian artist to perform at Coachella, and is now set to become the first Arab artist to perform at Madison Square Garden.
- His single “Ya Habibi” topped charts in 15 countries across the Middle East and Africa, and his YouTube channel has accumulated over 6 billion views.
- He stars in the upcoming epic film “Lion,” directed by Mohamed Diab, the director behind Marvel’s Moon Knight.
Egyptian actor, singer, rapper, and producer Mohamed Ramadan has officially signed with WME (William Morris Endeavor) for representation in all areas worldwide. The announcement confirms one of the most significant moves for an Arab entertainer into the global mainstream talent market.
Ramadan, 37, is one of the biggest entertainment figures in the Arab world. He continues to be managed by Liil-Serge Mbeutcha, CEO of LSM Prod / NVRmgmt, who will remain in his corner as this new chapter unfolds.
The signing comes on the heels of a landmark run of milestones. In 2025, Ramadan became the first Egyptian artist ever to perform at the Coachella Valley Music and Arts Festival.
He is now set to perform at Madison Square Garden, making him the first Arab artist to take the iconic New York stage. These back-to-back firsts signal that his global crossover is not just building, it’s arrived.
On the music side, Ramadan blends Arabic pop, hip-hop, and Afro-influenced sounds. His 2020 hit “Ya Habibi,” recorded with French-Congolese rapper Gims, reached the top of the charts in 15 countries across the Middle East and Africa. His most recent release, “Ana Enta,” dropped in June 2025.
Ramadan;s YouTube channel has surpassed 6 billion views, and he holds a combined social media following of over 85 million.
In film, Ramadan has starred in more than 45 Egyptian movies and TV series and has earned Egypt’s “Greatest Nationwide Talent” award three consecutive times.
His next major project is the Arabic epic Lion, directed by Mohamed Diab (the filmmaker behind Marvel’s Moon Knight) where he plays a role inspired by the ancient rebel slave Spartacus. He has also received the prestigious Murex d’Or award for Best Arab Actor.
Just as Anitta signed with WME to bridge her Latin roots with a global audience, Ramadan’s signing follows a similar blueprint, using WME’s infrastructure to scale a regional superstar into international territory.
Takeaways:
Mohamed Ramadan’s WME signing isn’t just a business deal, it’s a signal that the global entertainment industry is finally paying real attention to Arabic-speaking talent.
With 85 million social media followers, a film backed by a Marvel director in the pipeline, and back-to-back “first Arab artist” milestones at Coachella and Madison Square Garden, Ramadan isn’t knocking on Hollywood’s door, he’s walking through it.
WME’s decision to sign him for representation in all areas (music, film, TV) tells you everything. This is a full-scale global push, not a one-area experiment.
Could Mohamed Ramadan become the first Arab artist to break into the Billboard Hot 100 in a major way, and what would that mean for the region? What does this signing say about the growing power of Middle Eastern and African audiences in the global music economy?
