- Will Johnson has signed with 3 Arts Sports for off-field management and brand partnerships.
- He continues with Athletes First for on-field representation and Ace PR for public relations.
- The former Michigan cornerback and CFP National Championship Defensive MVP joins former college teammate Colston Loveland on the agency's roster.
- 3 Arts Sports adds Johnson to a lineup that includes Travis Kelce, Myles Garrett, Jayden Daniels, and Lonzo Ball.
Will Johnson is building out his team off the field by signing with 3 Arts Sports for management, focusing on commercial brand partnerships, marketing, and off-field entertainment ventures.
Johnson will maintain his current structure for all other areas of his professional career. He continues to be represented on the field by Athletes First. His media relations and publicity remain under the guidance of Ace PR, led by publicist Alejandra Cristina Ayalde.
3 Arts Sports, the athlete-management arm of Lionsgate-backed 3 Arts Entertainment, has built a fast-growing client roster across professional sports, managing prominent stars including Travis Kelce, Myles Garrett, NFL Offensive Rookie of the Year Jayden Daniels, and WNBA guard Sophie Cunningham.
Johnson’s addition comes shortly after his former college teammate, Chicago Bears tight end Colston Loveland, signed with 3 Arts Sports for management, following a similar off-field move earlier this summer when free-agent NBA guard Lonzo Ball signed with 3 Arts Sports for management.
Johnson built an elite résumé during his collegiate career with the Michigan Wolverines. A defensive cornerstone during Michigan’s undefeated 2023 national championship run, he took home Defensive MVP honors in the CFP National Championship Game and later earned First-Team All-American honors.
Over his college career, Johnson also earned First-Team All-Big Ten honors and set Michigan’s record for career interception return touchdowns.
By partnering with 3 Arts Sports, Johnson aligns his off-field commercial aspirations with a team experienced in scaling athlete brands across mainstream entertainment and lifestyle markets.
Takeaways
Separating on-field contract negotiation from off-field brand management is rapidly becoming the standard playbook for top-tier young football stars.
By keeping Athletes First for team negotiations and Ace PR for media strategy, Will Johnson maintains dedicated experts in their core domains while enabling 3 Arts Sports to focus purely on building his commercial portfolio and off-field enterprise.
Having recently signed both Johnson and Colston Loveland, 3 Arts Sports is showing an aggressive appetite for young talent with national championship pedigrees and high marketability.
Securing specialized off-field representation early allows Johnson to lay the foundation for long-term endorsement equity from the start of his pro career.
How will splitting off-field management from on-field representation accelerate Will Johnson’s commercial brand partnerships? Does 3 Arts Sports’ back-to-back signing of Will Johnson and Colston Loveland signal a targeted blueprint to represent core talent from championship programs?
