Surely Tempo Signs With Tour Peachy For North American Representation

Celebrity Name:Surely Tempo
New Representation Type:Agency
New Company:Tour Peachy
Primary Agent:Troy Lusk
Department:Live Music / Touring
Territory:North America
  • Santa Ana, CA indie rock band Surely Tempo has officially signed with boutique booking agency Tour Peachy for North American live music and touring representation.
  • Founder and agent Troy Lusk will oversee the band's booking. The deal marks a major step up from the band's previously self-managed booking operation.
  • The signing comes as Surely Tempo is riding momentum from their 2026 Dance While You Can EP and an active national touring run across venues in Los Angeles, Phoenix, Albuquerque, and Austin.
  • Tour Peachy continues to expand its indie rock roster with high-touring, road-tested acts in 2026.

Surely Tempo, the four-piece indie rock band out of Santa Ana, California, has signed with independent boutique agency Tour Peachy for North American live music representation. Founder and agent Troy Lusk will handle booking for the band going forward.

Formed in the summer of 2020, Surely Tempo, consisting of Alex Martinez (vocals), David Ismodes (guitar), Raymond Pardo (bass), and Paul Florindo, built their early momentum without formal representation, handling all booking independently through their band email.

That DIY hustle paid off: the band grew to over 112,000 Instagram followers and earned a reputation as a hard-hitting live act with energetic, crowd-moving shows.

Their 2026 Dance While You Can EP, which includes the single “Something 2 Dance 2,” has kept the band active on the road with dates spanning Los Angeles, Albuquerque, Austin, and Phoenix.

The release follows a string of consistent output including their 2023 self-titled album, the 2024 EP At The End Of The Day Tho…, and the late 2025 single “Rinse Repeat.”

The deal fits neatly into Tour Peachy’s current run of indie signings. The agency recently brought aboard Pleasure Systems for North American representation and similarly signed Dear Cincinnati for North American touring, building out a diverse and road-ready indie roster.

Tour Peachy, founded in 2021 by Troy Lusk, has built a reputation for developing creatively led touring careers as a proudly independent music agency.

Takeaways

This signing tells a clean story: a band that did the work first, earned the audience the hard way, and is now stepping into professional representation at exactly the right time.

Surely Tempo’s transition from self-booking to Tour Peachy isn’t just about getting shows, it’s about building a real touring infrastructure around a band that’s already proven it can fill rooms and move crowds.

For Troy Lusk and Tour Peachy, the pattern is becoming hard to ignore. Between Pleasure Systems, Dear Cincinnati, and now Surely Tempo, the agency is assembling a tight lane of indie acts with genuine live followings: not hype, but history. That’s a very specific and smart kind of roster building.

With North America locked in at Tour Peachy, could a European booking deal for Surely Tempo be next, especially given the band’s Smiths and Radiohead influences? Does this signing signal that Surely Tempo is gearing up for their first proper North American headline tour in 2026 or early 2027?

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