- Steven Rinella and his multi-platform outdoor media company MeatEater have signed with United Talent Agency (UTA) for representation in digital video and audio.
- UTA will pursue new opportunities for Rinella and MeatEater in strategic brand partnerships, television, and live touring.
- The MeatEater Podcast consistently ranks as a top-five sports podcast on Spotify; MeatEater's podcast network ran 17 series across nine feeds in 2025.
- Rinella retains Europa Content for literary representation.
Steven Rinella, founder and host of the category-defining outdoor media brand MeatEater, has officially signed with United Talent Agency (UTA) for representation, with agent Joanna Orland leading the deal in the digital space.
UTA will represent Rinella and MeatEater across digital video and audio, including The MeatEater Podcast, which regularly ranks among the top five sports podcasts on Spotify, and will seek new creative, commercial, and growth opportunities in strategic brand partnerships, television, and live touring.
Founded in 1999, MeatEater has grown into a diversified company spanning premium video, podcasts, publishing, commerce, and live experiences.
In podcasting alone, the MeatEater Podcast Network programmed 17 series across nine podcast feeds in 2025 and produces an average of eight hours of video weekly for its dedicated YouTube podcast channel.
On the television front, MeatEater’s flagship TV series premiered its 13th season in October 2025, taking Rinella across the U.S. (from Alaska to Louisiana) and to East Africa for the first time, with special guests including country music star Luke Combs.
Rinella also launched Hunting History on the History Channel in early 2025. Previously represented for bookings by Independent Artist Group (IAG), Rinella continues his literary relationship with Europa Content.
The signing continues a strong run for UTA in the creator economy space. The agency recently made similar moves, signing Blue’s Clues host Steve Burns and TV writer Justin Halpern both for representation across digital and content verticals.
Takeaways
This signing is a clear signal that the outdoor lifestyle creator space has officially arrived at the big table. MeatEater isn’t just a hunting show anymore, it’s a full-blown media ecosystem with a loyal, underserved audience that major brands are only beginning to tap into.
UTA adding Rinella alongside recent creator signings shows the agency is deliberately building out a creator division that goes beyond traditional Hollywood. For Rinella, this is about scaling what he’s already built, not starting over.
Could a MeatEater live touring experience be next, and how big could that get with UTA’s infrastructure behind it? Which brands stand to benefit most from a formal partnership with MeatEater, gear companies, food brands, or something more unexpected?
