- Enterprise has launched the #OnEveryCorner campaign, giving fans in seven countries: the U.S., Canada, the U.K., Ireland, Germany, Spain, and France, a chance to win a car when a corner kick during football's biggest global tournament leads to a corner kick goal.
- Emmy-winning producer, entrepreneur, actor, and Wrexham AFC co-chairman Rob Mac is joining the campaign as the brand's partner to amplify fan-focused content and drive real-time engagement throughout the tournament.
- Alongside the sweepstakes, Enterprise's Corner Kick Community Grants will award up to $500,000 in total grants to select nonprofit organizations for every qualifying corner kick goal scored during the tournament.
- With more than 1,000 corner kicks estimated across 104 matches and 48 teams, fans can expect a constant stream of real-time chances to win, an additional free drawing is also available at OnEveryCorner.com throughout the tournament.
Enterprise is going all-in on the world’s biggest soccer stage. The rental giant has unveiled #OnEveryCorner, an international campaign tied to football’s premier tournament (June 11–July 19, 2026) that turns live corner kicks into car giveaway moments for fans across seven countries.
Leading the charge is Rob Mac, the Emmy-winning producer best known as co-creator and star of It’s Always Sunny in Philadelphia and co-chairman of Wrexham AFC.
Rob Mac and co-chairman Ryan Reynolds recently secured a landmark three-season renewal for their hit FX docuseries Welcome to Wrexham, extending coverage of the club through an eighth season expected in 2029. Season 5, currently streaming, follows Wrexham AFC’s 2025–26 season as the Red Dragons compete in the EFL Championship for the first time in more than four decades.
This is Rob Mac’s first known partnership with Enterprise. On the endorsement front, he most recently starred alongside Kumail Nanjiani in DirecTV’s national “Like You’ve Never Seen It” campaign, directed by Oscar-winner Taika Waititi, spotlighting the brand’s streaming overhaul.
Similarly, as football fever grips the globe, Josh Lucas and David Beckham recently teamed up for Home Depot’s World Cup 2026 campaign, brands are racing to connect with soccer audiences in real time.
Enterprise has a solid history of tapping celebrity muscle. The brand previously partnered with Joel McHale, Kristen Bell, and NHL Hall of Famer Martin Brodeur for its “Rent. Buy. Share.” campaign, airing during major national broadcasts including the Olympics.
The #OnEveryCorner activation marks a sharp evolution: interactive, global, and built around live match play. Much like David Beckham and Kevin Hart’s recent Ninja Kitchen team-up, this deal blends sports credibility with cultural star power to cut through tournament noise.
Takeaways
Rob Mac is becoming a genuinely bankable brand face for major campaigns, and this deal is a smart one. His soccer credibility through Wrexham AFC is authentic, not manufactured, which makes him a natural fit for an international football campaign.
Enterprise, meanwhile, is clearly pivoting from passive sponsorship to interactive fan engagement: real-time social sweepstakes tied to live match action is a clever way to stay top of mind across 104 games and six weeks of tournament play. The community grants angle also gives the campaign a feel-good layer that goes beyond giveaways.
Does Rob Mac’s Wrexham connection make him the most credible non-footballer brand ambassador for soccer campaigns right now, and is that competitive edge something more brands should be tapping? Rob Mac recently fronted campaigns for both DirecTV and now Enterprise, is he positioning himself as the go-to face for brand reinvention stories?
