- After 13 years as the invisible voice behind Home Depot's "how doers get more done" tagline, Josh Lucas steps in front of the camera for the first time.
- The FIFA World Cup 2026 campaign pairs Lucas with David Beckham to build the ultimate backyard watch party, complete with a playful "build it like Beckham" punchline.
- Home Depot, the Official Home Improvement Retailer of FIFA World Cup 2026, is running a $10,000 backyard sweepstakes and "Beckham's Backyard" fan experiences alongside the campaign.
- The campaign, internally dubbed "Revealing the Voice," coincides with Lucas's run on Apple TV+'s Palm Royale and marks his deepest brand visibility yet with Home Depot.
For over a decade, Josh Lucas has been the voice America heard but never saw, narrating every Home Depot TV and radio spot since 2013.
The iconic voice behind the Home Depot commercials is stepping in front of the camera for the first time in 13 years for the brand’s FIFA World Cup 2026 promotional campaign.
In the commercial, Lucas teams up with global sports icon David Beckham to transform a backyard into “the ultimate watch party zone,” with Lucas guiding Beckham through the challenge with the flair of a sports commentator. He quips: “I suppose he thinks he can build it like Beckham,” a wink at the 2002 film Bend It Like Beckham.
The two bonded on set over their shared love of the game, fatherhood, and even Beckham’s beekeeping hobby. Lucas, currently starring in Apple TV+’s Palm Royale alongside Kristen Wiig, noted that fans often recognize his voice before his face, despite starring in Sweet Home Alabama, Ford v Ferrari, and The Lincoln Lawyer.
Home Depot, no stranger to big-name partnerships, having previously collaborated with Shaquille O’Neal, is going all-out for the World Cup.
The campaign includes an exclusive World Cup Sweepstakes offering one lucky fan a $10,000 Home Depot gift card and a trip for two to the World Cup Final in New York, plus “Beckham’s Backyard” experiences featuring interactive soccer programming and activities.
This isn’t Beckham’s first big brand moment this World Cup cycle. The soccer legend was already central to the brand’s strategy from the jump, and earlier this year, he also teamed with Will Ferrell and Marshawn Lynch for Lay’s World Cup campaign.
Beyond the pitch, Beckham signed a 20-year worldwide fragrance license with Interparfums in January 2026, while his portfolio already spans Adidas, SharkNinja, and AliExpress.
Takeaways
This campaign is a rare and clever brand move. Home Depot didn’t just hire a celebrity, it revealed one it already had. By finally putting a face to Lucas’s voice, the brand turns 13 years of subliminal familiarity into a full-on cultural moment.
And pairing that reveal with David Beckham, arguably the most globally bankable sports personality in World Cup marketing right now, gives the campaign both star power and storytelling gold. It’s the kind of campaign that wins awards because it earns its own press.
Does “revealing” a long-hidden brand voice create more consumer trust than simply signing a celebrity from scratch? Could this campaign signal a new era of Home Depot leaning harder into sports culture, and who might they partner with next?
