- David Beckham and Kevin Hart star in a new Ninja Kitchen campaign centered on the Ninja Lux Café espresso machine, featuring a comedic video call skit that ends with Beckham stirring away a latte foam portrait of Hart's face.
- The partnership extends Beckham's long-running SharkNinja ambassadorship, he recently co-designed the limited-edition Ninja Luxe Café Pro, while Hart joined SharkNinja as a global ambassador in October 2025, with both previously starring together in the brand's The Neighbors digital series.
- Off-brand, Beckham is headlining Home Depot's FIFA World Cup 2026 campaign while his club Inter Miami CF celebrates its first-ever MLS Cup title.
- Hart is simultaneously partnering with Michelob Ultra for the FIFA World Cup 2026 Final and is in production on a Netflix stand-up competition series through his Hartbeat banner.
David Beckham and Kevin Hart are back together for Ninja Kitchen, this time taking on the morning coffee routine in a fresh campaign spotlighting the Ninja Lux Café espresso machine.
The lead spot opens on a video call: Beckham preps a double shot while Hart, true to form, one-ups him with a “quad shot” and announces he’s heading over.
The ad peaks when Hart arrives to discover Beckham has pulled off a near-perfect foam portrait of his face in a latte, only to immediately swirl it away with a spoon. “What kind of monster are you?” Hart fires back.
The two have been SharkNinja neighbors since Hart came aboard as a global brand ambassador in October 2025, joining Beckham who had already fronted the brand’s holiday campaigns and later co-designed the limited-edition Ninja Luxe Café Pro, Ninja’s first-ever celebrity product collaboration.
Beyond the kitchen, Beckham is currently the face of Home Depot’s FIFA World Cup 2026 campaign, and his club Inter Miami CF recently clinched its first MLS Cup. SharkNinja also counts Tom Brady among its global ambassador roster.
For Hart, the Ninja campaign follows a banner run of brand activity, including his Michelob Ultra deal offering a fan a $90,000 “Chief Trophy Officer” role for the World Cup Final. He is also currently casting for his 2026 Netflix stand-up competition series, produced through Hartbeat.
Takeaways
SharkNinja has quietly built one of the most stacked ambassador rosters in consumer goods: Beckham, Hart, and Tom Brady in the same marketing stable is not an accident.
This Ninja Lux Café campaign is a smart play on a real consumer trend: with 70% of coffee drinkers now brewing at home and rising café prices pushing more people to invest in at-home machines, attaching two of the world’s most recognizable faces to a premium espresso product is calculated and timely.
The fact that Beckham didn’t just appear in an ad, he co-designed a limited-edition machine, signals a deeper brand integration that goes beyond a standard ambassadorship.
Hart, meanwhile, keeps stacking World Cup-adjacent deals, making him one of the most commercially active entertainers heading into the summer of 2026.
With Beckham, Hart, and Brady all under the SharkNinja umbrella, how long before we see all three in the same campaign, and what product would make sense? The foam portrait stunt is genuinely funny, does humor-first advertising work better for kitchen appliances than straightforward product demos?
