Celebrity Name: Reginae Carter
New Company: United Talent Agency (UTA)
Primary Agent: William Hall
Department: Music / Talent / Brand Partnerships
Territory: Global
- Lil Wayne’s daughter Reginae Carter has signed with United Talent Agency (UTA) for multi-hyphenate representation across TV, film, digital, and brand partnerships.
- The deal builds on her growing profile from We tv’s reality series “Toya & Reginae” and her large social media following, positioning her for more scripted roles and hosting opportunities.
- Carter’s new team will focus on turning her online influence and reality TV visibility into long-term entertainment and lifestyle ventures.
Reginae Carter is leveling up. The 27-year-old entertainer, rapper, actress, TV personality, and entrepreneur, has signed with United Talent Agency (UTA) for representation.
Known widely as the daughter of rap icon Lil Wayne, Carter has spent years crafting her own identity in entertainment. She got her start as a member of the girl group OMG Girlz, later signed to Young Money Records, and transitioned into acting with roles in Pride & Prejudice: Atlanta, Boxed In, Boxed In 2, and Nothing Even Matters (2024).
Most recently, she starred alongside her mother Toya Johnson in WeTV’s reality series Toya & Reginae, which ran from 2023 to 2025.
Carter also brings a strong personal brand, with millions of social media followers, a clothing line, and brand partnerships that include Savage X Fenty, making her a well-rounded client for a full-service agency like UTA.
This signing follows UTA’s recent momentum in signing rising and multi-hyphenate talent in 2026. Earlier this year, the agency signed Rico Nasty for global booking representation and added Brandi Cyrus across multiple areas of representation, signaling a clear strategy to deepen its roster of culturally connected, cross-platform talent.
With UTA behind her, Carter is poised to compete for major touring, brand, and screen opportunities on a whole new level.
Takeaways
Reginae Carter signing with UTA isn’t just a business move, it’s a statement. She’s no longer just “Lil Wayne’s daughter.” She’s a working actress, a fashion entrepreneur, and a social media force who has spent years quietly building her own lane. UTA’s track record of turning multi-hyphenate talent into major crossover names makes this a smart bet on both sides.
For the industry, this also signals something bigger: agencies like UTA are doubling down on hip-hop-adjacent talent who sit at the intersection of music, TV, and lifestyle branding. Carter checks all of those boxes.
Could this signing lead to Reginae Carter landing her biggest acting role yet? How does this signing change the conversation about her career beyond her famous last name?
