- Danielle Fishel stars in Therabody’s launch campaign for the limited-edition Theragun Mini Y2K Collection.
- The device features a translucent jelly-tinted shell inspired by late-1990s iMac G3 computers, available in five nostalgic fruit-themed colors.
- The $229.99 third-generation Theragun Mini packs three percussion speeds, up to 150 minutes of battery life, and Bluetooth app connectivity.
- This marks Fishel’s first project with Therabody, following her recent 2026 commercial campaigns with QVC and Metamucil.
Danielle Fishel is turning back the clock with Therabody. The actress and television director fronts the launch of the Theragun Mini Y2K Collection, a limited-edition redesign of Therabody’s ultra-portable 3rd Generation massage gun.
The new drop swaps standard matte finishes for see-through, candy-colored jelly shells directly inspired by late-1990s personal tech like the iMac G3.
Available in five nostalgic shades: Blue Raspberry, Grape Blast, Orange Crush, Strawberry Splash, and Green Apple, the $229.99 pocket-sized massager blends retro style with modern recovery.
Under the hood, it features three speed settings (ranging from 1,750 to 2,400 PPM), a 150-minute battery life, USB-C charging, a travel lock, and Bluetooth syncing with the Therabody app.
This campaign is Fishel’s first brand partnership with Therabody, arriving during a busy career stretch. After competing on Season 34 of Dancing with the Stars, Fishel expanded her media slate in 2026 by launching the iHeart interview podcast Teen Beat, continuing her hit rewatch show Pod Meets World, and directing new episodes of ABC’s comedy Shifting Gears.
Fishel’s commercial appeal has surged alongside her directing and hosting work, establishing her as a go-to talent for millennial nostalgia marketing.
Earlier this year, she and longtime friend Lance Bass were appointed QVC’s Co-Chief Cheer Officers to anchor multi-platform shopping events, shortly before teaming up again to star in Metamucil’s viral mic-grab campaign.
For Therabody, teaming up with Fishel marks a continued shift into mainstream lifestyle culture. The tech wellness pioneer established its brand through elite athlete-investors like Cristiano Ronaldo and Maria Sharapova, alongside supermodel Karlie Kloss and entertainer Kevin Hart.
Takeaways
Therabody’s Y2K campaign highlights a major pivot across wellness tech: recovery gear is no longer marketed solely to marathon runners and pro athletes.
By tapping Danielle Fishel, Therabody targets millennials who now manage everyday aches while juggling work, parenting, and fitness. Dressing high-end percussive therapy in playful, fruit-colored translucent plastic strips away clinical intimidation, making self-care feel like a collectible lifestyle accessory.
Fishel has turned nostalgic affection into genuine commercial power, proving that warm authenticity can bridge the gap between 1990s culture and modern wellness habits.
Does retro, playful styling make wellness devices more inviting than sleek athletic designs? Which other 1990s or 2000s TV icons would you like to see lead modern health tech campaigns? Would you use a pocket-sized massage gun like the Theragun Mini during travel or work breaks?
