Celebrity Name: Rico Nasty
New Company: United Talent Agency (UTA)
Primary Agents: Caroline Yim & Jonathan Briks
Department: Music — Global Touring & All Areas
Previous Company: Creative Artists Agency (CAA)
Territory: Global
- Rico Nasty has signed with United Talent Agency (UTA) for global representation across all areas, including live touring and brand collaborations.
- Her new agents at UTA are Caroline Yim and Jon Briks, who will spearhead opportunities for the Maryland-born rapper.
- The move comes off the momentum of her third studio album LETHAL (May 2025) and its deluxe follow-up LETHAL-ER, which marked a bold sonic reinvention.
- Rico is also set to make her acting debut in Apple TV+’s Margo’s Got Money Troubles, starring alongside Elle Fanning and Nicole Kidman.
Rico Nasty, born Maria Kelly, has officially signed with United Talent Agency (UTA) for global representation in all areas. She is represented at UTA by Caroline Yim and Jonathan Briks.
The announcement, made on March 11, 2026, confirms that UTA will work to secure opportunities across live touring, brand collaborations, and more.
This signing is similar to other recent UTA music deals, including BradeAzy signing with UTA and Residente signing with UTA for representation, signaling UTA’s aggressive push to build out its hip-hop and alternative rap roster.
The deal arrives at a pivotal moment in Rico’s career. Her third studio album LETHAL, dropped in May 2025, earned strong praise for its rock-leaning and genre-defying sound. She later released the deluxe edition LETHAL-ER before year’s end.
Rico first broke onto the scene in 2016 with “iCarly,” which went viral on YouTube and established her signature “Sugar Trap” sound. Collaborations with Lil Yachty (“Hey Arnold”) and Doja Cat (“Tia Tamera”) helped cement her cult-favorite status.
She’s also expanding beyond music: she’ll appear in a recurring role on Apple TV+’s Margo’s Got Money Troubles alongside Elle Fanning and Nicole Kidman, and previously appeared in Rihanna’s Savage x Fenty Show for Amazon Studios.
Prior to joining UTA, Rico was repped by CAA for touring through agents Jenna Adler, Kasey McKee, Cameron Kaiser, and Carly James. On the management side, she remains with Fly South Management and on the PR side, she remains with Atlantic Records, Grandstand Media, and Imran Malik Publicity.
Takeaways
Rico Nasty’s move to UTA isn’t just a business transaction, it’s a statement. She’s entering a new phase: bigger stages, broader brand deals, and a full-on entertainment career that stretches well beyond rap.
UTA’s “global representation in all areas” language is telling, this isn’t just about booking shows. They’re positioning her as a multi-platform star.
With a TV acting debut on a prestige Apple TV+ series and a rock-forward album under her belt, Rico is clearly building toward a much larger cultural footprint. The question isn’t whether she can break through, it’s how wide that ceiling really is.
