Celebrity Name: Rayland Baxter
New Company: 7S Management
Primary Manager: Andrew Marcagi
Department: Artist Management
Territory: North America
- Nashville-based indie folk artist Rayland Baxter has signed with 7S Management, the Denver-based boutique artist management firm. Andrew Marcagi will serve as Baxter’s manager at 7S Management.
- Baxter continues his booking relationship with ROAM and his record label relationship with ATO Records for publicity.
- The signing marks a new chapter for the acclaimed singer-songwriter following his critically praised 2022 album If I Were a Butterfly.
Nashville-bred singer-songwriter Rayland Baxter has a new team member in his corner. The alternative country and indie rock artist has signed with 7S Management, with Andrew Marcagi taking the reins as his manager.
7S Management is a boutique artist management company founded and run out of Denver, Colorado. The firm offers services including artist strategy, tour marketing, and licensing.
Baxter continues his existing relationships on the booking and label side. He is represented by ROAM, who handle live music and touring worldwide while ATO Records handle publicity.
Baxter is an alternative country musician from Nashville, Tennessee, and the son of musician Bucky Baxter. Across albums like Feathers & Fishhooks, Imaginary Man, Wide Awake, and If I Were A Butterfly, he pairs rangy melodies with wry, compassionate storytelling.
His most recent album, If I Were A Butterfly, examines loss and existential ruminations on happiness and freedom, completed in the wake of his father Bucky Baxter’s passing.
The record featured an all-star cast including Shakey Graves, Lennon Stella, and members of Cage the Elephant and Alabama Shakes. The record was released the day before he played the Newport Folk Festival, where he performed several of the songs live for the first time.
This signing is reminiscent of other recent management moves including Drew Holcomb and The Neighbors signing with Triple 8 Management and Madeline Merlo inking a deal with RLive for management, signaling a busy season for management reshuffles across the genre.
Takeaways
This move is more than just a business card swap, it’s a strategic signal. Rayland Baxter is one of the most respected voices in the Americana and indie folk space, and pairing with 7S Management’s boutique, artist-first approach could be exactly the kind of focused attention his career needs heading into what many expect to be a new album cycle.
Andrew Marcagi brings existing industry connectivity, notably through his work managing Michael Marcagi, and that kind of cross-artist network experience could open doors for Baxter on the touring and collaboration front.
Keeping ROAM and ATO Records in place shows a smart, surgical approach: fix what needs fixing, preserve what’s working.
Could this new management pairing be a signal that new music from Rayland Baxter is on the horizon? Does this signing hint at a more ambitious next chapter for an artist widely seen as overdue for a mainstream breakthrough?
