- Nara Smith has signed with Range Media Partners across all areas of digital management.
- The deal is led by Eman Redwan, managing partner at Range and co-head of Range Digital.
- Smith is set to release her debut cookbook, Homemade, via HarperCollins on October 13, featuring 85 from-scratch recipes.
- Range continues its 2026 signing streak after adding Jack Dylan Grazer and Fola Evans-Akingbola for management.
Nara Smith, the model and content creator known for cooking elaborate meals in designer outfits, has signed with Range Media Partners across all areas. The deal is led by Eman Redwan, who serves as managing partner and co-head of Range Digital.
Smith was first discovered by IMG Models through their “We Love Your Genes” campaign at age 14, before relocating to the United States at 18. She has since built a following of over 17 million across TikTok and Instagram, and has been profiled by GQ, The New York Times, and WWD.
On the brand side, Smith has partnered with Miu Miu, Schiaparelli, Calvin Klein, and Reformation, where she co-designed a clothing line, as well as Algae Cooking Club for a limited-edition roasted garlic oil.
Range has been on a notable digital and talent signing spree. The firm recently added Jack Dylan Grazer and Fola Evans-Akingbola to their roster, signaling a clear push to expand beyond traditional entertainment talent into multi-hyphenate creators.
Smith’s debut cookbook Homemade, due October 13 via HarperCollins, includes 85 from-scratch recipes drawing on her multicultural upbringing.
Takeaways
This signing is a signal that the creator economy has fully matured into mainstream talent management territory. Range isn’t just signing actors and musicians, they’re betting big on a new class of digital-first multi-hyphenates who blur the lines between lifestyle, fashion, food, and commerce.
For Nara Smith, who has built an empire out of whispered cooking videos in couture, landing at Range with a cookbook on the way and major brand deals in tow suggests she’s positioning herself for a much longer career arc than most influencers ever achieve.
With a cookbook, brand collabs, and management at one of Hollywood’s hottest firms, is Nara Smith on her way to becoming the next major lifestyle brand? Does Range signing high-profile creators like Smith signal a wider shift in how traditional talent agencies view digital-first talent?
