- Myles Garrett, Chloe Kim, and Juno Temple star in Chase Sapphire Reserve's new FIFA World Cup 2026 national campaign, launching May 25, 2026, anchored by a playful "red card vs. Sapphire Reserve" concept.
- The spot uses Americans' unfamiliarity with soccer's penalty card system as its hook, positioning Chase Sapphire Reserve as the card that, unlike a red card, never disrupts your game.
- Garrett brings fresh endorsement momentum after his Jordan Brand deal following his record-breaking 23-sack 2025 NFL season; Kim comes off a silver medal at the 2026 Milan Cortina Winter Olympics.
- Chase Sapphire Reserve has a history of high-profile sports and entertainment partnerships, having previously worked with talent across major live event tentpoles.
Chase Sapphire Reserve has assembled one of the more culturally interesting trios of the World Cup ad season.
Beginning May 25, Chase is rolling out soccer-themed activations in preparation for the FIFA World Cup, with a new national ad for its Sapphire Reserve card featuring Ted Lasso star Juno Temple alongside American athletes Myles Garrett and Chloe Kim, a spot that riffs on Americans’ unfamiliarity with the rules of soccer.
Temple appears as a confident, energetic guide who knows both the game and the ins and outs of Chase Sapphire Reserve, while Garrett and Kim anchor the campaign as it playfully translates “football” for an American audience.
The spot centers on the notorious soccer red card, which penalizes and disrupts play, in contrast to Sapphire Reserve, which is positioned as a reliable card that earns rewards on travel and dining and helps elevate cardmembers’ overall soccer journey.
The three leads bring real-world star power far beyond just name recognition. Garrett, who broke the NFL’s single-season sack record with 23 sacks in 2025, also claimed AP NFL Defensive Player of the Year honors. He recently signed with Jordan Brand as a brand ambassador immediately following that record-breaking performance, adding Chase Sapphire to a growing off-field portfolio.
Kim, meanwhile, captured the silver medal in the women’s halfpipe final at the 2026 Milan Cortina Winter Olympics, cementing her status as one of the most decorated snowboarders in U.S. history.
Temple, widely known as Keeley Jones in Ted Lasso, brings cross-Atlantic sports credibility that makes her a natural fit for a soccer-themed campaign.
It’s worth noting the wider brand battleground playing out around the World Cup. David Beckham was tapped by The Home Depot for its own FIFA World Cup 2026 campaign, a separate activation focused on backyard entertainment. Josh Lucas later joined Beckham in that Home Depot effort, underscoring just how aggressively major brands are stacking talent for the tournament.
Chase Sapphire Reserve cardmembers will also get exclusive dining experiences presented by Visa at FIFA World Cup 2026 venues, adding a tangible rewards dimension beyond the commercial.
Takeaways
The Chase Sapphire Reserve campaign is a textbook lesson in casting for cultural breadth rather than just celebrity wattage.
Garrett is the NFL’s dominant figure right now: record sacks, DPOY hardware, Jordan Brand deal. Kim is America’s most decorated winter sports athlete of the moment. Temple gives the spot European soccer fluency and a built-in fanbase that already associates her with the sport through Ted Lasso.
Together, they give Chase a campaign that speaks to sports fans, casual viewers, and travel-obsessed cardmembers in a single 30-second window.
The “red card as life’s hassle” creative angle is clever without being gimmicky, and it doesn’t require the audience to know soccer deeply to land. That’s intentional.
The 2026 FIFA World Cup is projected to reach 6 billion people, roughly 75% of the world population, and is expected to break live sporting attendance records with 5 million fans attending in person. Brands aren’t just talking to soccer fans. They’re talking to everyone who will be watching.
Does casting Garrett and Kim, a real-life couple, as campaign co-stars give Chase Sapphire an authenticity edge that scripted celebrity pairings can’t replicate? Could this campaign signal that Chase Sapphire is building toward a longer-term sports sponsorship strategy, and who might they target next?
