- NYX Professional Makeup tapped three-time Grammy winner Megan Thee Stallion to front its Caramelt Mami Body Oil campaign, the hero launch of the brand's brand-new Fat Oil Body collection.
- The campaign is set to Megan's hit song "Body," features a "dripping in oil" creative concept, and will roll out globally across social, digital, and retail channels.
- Caramelt Mami Body Oil is infused with caramel and pistachio notes, bronze shimmer, avocado oil, and vitamin E, promising 24-hour hydration.
- The full Fat Oil Body collection, including body oils, lotions, butters, and mists in four scents, drops globally on May 1, 2026.
NYX Professional Makeup is officially in the body care game, and it brought the perfect partner along for the ride. The L’Oréal-owned brand has teamed up with three-time Grammy-winning rapper Megan Thee Stallion to launch the Caramelt Mami Body Oil campaign, announced April 21, 2026.
The campaign marks the brand’s first-ever move from face to body artistry, expanding its identity beyond makeup into skin-focused indulgence.
The “dripping in oil” creative is set to Megan’s signature hit, “Body,” and will run globally across the brand’s social, digital, and retail platforms, with a larger activation still to be revealed.
The product itself blends bronze shimmer with avocado oil and vitamin E for 24-hour hydration, finished in caramel and pistachio-scented notes. It’s the star product of NYX’s full Fat Oil Body collection, which arrives globally on May 1, 2026.
This marks Megan’s first partnership with NYX. On the brand’s side, NYX has built an increasingly high-profile ambassador roster, most recently partnering with Lauren Betts for its “Make Them Look” campaign, and previously tapping Paris Hilton and Saweetie for its 2025 “If You NYX You Know” campaign.
For Megan, this adds to a busy 2026 on the brand deal front. Earlier this year, she kicked off a Dunkin’ Donuts campaign and, just last week, dropped a self-designed Hot Girl Summer swimwear collection with Walmart.
Musically, the Houston-born superstar, who holds three Billboard Hot 100 No. 1s and teased her upcoming Act III project for 2025, continues to be one of rap’s most commercially active artists.
Takeaways
This deal is smart on multiple levels. NYX isn’t just launching a body oil, it’s staking a claim in the growing body beauty category with a culture-defining name attached from day one.
Pairing the product with Megan’s own song “Body” is more than clever marketing; it’s a seamless alignment of talent and product identity that money can’t always buy.
And for Megan, stepping into a body care campaign deepens her beauty brand footprint beyond fashion and food, signaling she’s building something much bigger than a collection of one-off endorsements.
NYX’s pattern is also worth noting: from athletes like Lauren Betts and the Thompson sisters to entertainers like Paris Hilton, Saweetie, and now Megan Thee Stallion, the brand is deliberately curating a diverse, culturally resonant roster at every turn.
Could Megan’s involvement evolve beyond this single campaign into a longer-term ambassador or co-creation role with NYX? How does NYX’s strategy of tying campaigns to artists’ own music (using Megan’s “Body”) change the playbook for beauty brand activations going forward?
