- NFL offensive linemen Landon Dickerson, Ted Karras, and Tristan Wirfs star in Tommy John’s new “Own Your Comfort” high-fashion runway spoof.
- Former NFL player and director Colton Underwood directed the humorous commercial through his creative studio, As Best Friends.
- The campaign promotes Tommy John’s 360 Sport underwear and stay-tucked undershirts, using linemen to emphasize foundation and support.
- The partnership highlights a growing marketing trend of brands featuring offensive linemen in major mainstream lifestyle campaigns.
Premium comfort brand Tommy John launched its fall 2026 campaign titled “Own Your Comfort,” placing NFL offensive linemen directly into the fashion world.
The comedic 30-second commercial stars Philadelphia Eagles guard Landon Dickerson, Cincinnati Bengals center Ted Karras, and Tampa Bay Buccaneers tackle Tristan Wirfs.
Directed by former professional football player and media personality Colton Underwood through his studio As Best Friends, the video spoofs a high-fashion catwalk.
The three linemen walk the runway wearing Tommy John’s 360 Sport boxer briefs and Second Skin undershirts while showcasing funny, unscripted poses and athletic flexes.
Brand executives explained that offensive linemen serve as the quiet foundation of a football team, creating a natural comparison to how quality underwear provides daily physical support.
Underwear and fashion brands frequently seek football players for major apparel partnerships, similar to how Jaxson Dart partnered with PSD Underwear as a brand ambassador and how Drake Maye, Justin Jefferson, and Jaxson Dart fronted the Abercrombie & Fitch and Fanatics NFL campaign.
Multi-player comedic ads continue to gain momentum across television, echoing how Justin Jefferson, Jared Goff, and George Kittle fronted the Little Caesars 2026 NFL campaign.
The campaign lands during career-high moments for all three players. Wirfs remains the highest-paid offensive lineman in NFL history. Dickerson continues his dominant run in Philadelphia after earning multiple Pro Bowl nods. Meanwhile, Karras anchors Cincinnati’s line while expanding his philanthropic apparel company, The Cincy Hat.
Tommy John has a strong history of high-profile celebrity collaborations. In 2016, actor and comedian Kevin Hart became both an equity investor and brand ambassador, starring in a popular ad series.
Takeaways
Offensive linemen rarely receive the commercial spotlight compared to quarterbacks and wide receivers, but this campaign shows how humor and self-awareness can flip traditional athlete marketing on its head.
By pairing elite physical athletes with a lighthearted runway parody, Tommy John creates relatable, memorable storytelling while making a direct parallel between an offensive line’s supporting role and foundational apparel.
As apparel brands compete for attention ahead of the football season, leaning into personality-driven group concepts offers brands high engagement and strong cultural reach.
Will this campaign encourage more lifestyle and fashion brands to sign offensive linemen instead of standard skill-position stars? How does using comedy and self-parody help luxury and comfort apparel brands connect with everyday sports fans?
