- Paris Hilton teamed up with Loop Earplugs to create a limited-edition Engage 2 model in custom "Paris Pink" with her signature on the carry case.
- The earplugs reduce background noise by up to 16 decibels, lowering sensory overload while keeping speech and conversations clear.
- The design targets social settings, parenting, travel, and loud environments, blending hearing protection with everyday fashion.
Global entrepreneur, DJ, and pop culture icon Paris Hilton has officially joined forces with Loop Earplugs to launch a limited-edition version of the brand’s popular Engage 2 earplugs. Co-designed by Hilton, the earwear arrives in a sparkling “Paris Pink” colorway and includes her signature on the compact carry case.
The partnership pairs Loop’s acoustic engineering with Hilton’s famously unbothered lifestyle. The Paris Hilton x Loop Engage 2 earplugs deliver up to 16 decibels of noise reduction.
The internal acoustic channel filters ambient background clutter without creating a muffled feeling, allowing wearers to stay present and hold clear conversations in bustling rooms.
Hilton continues to expand her multi-industry footprint through her next-generation media company, 11:11 Media. Following the release of her dance-pop album Infinite Icon and live DJ sets at world-renowned stages like Tomorrowland, Hilton frequently balances high-decibel environments with boardrooms and family life.
This release marks Loop’s first celebrity collaboration specifically for its Engage line. It builds on the wearable brand’s cultural momentum after Harry Styles teamed up with Loop Earplugs for a limited-edition Pleasing collaboration.
For Hilton, the partnership extends an active wave of consumer brand ventures. She recently leaned into vibrant fashion nostalgia by partnering with Betsey Johnson for a new collection. Paris also reunited with NYX Professional Makeup for the ‘If You NYX You Know Volume 2’ campaign.
The Paris Hilton x Loop Engage 2 earplugs are available globally while supplies last on loopearplugs.com and Amazon.
Takeaways
By teaming up with Paris Hilton, Loop Earplugs transforms functional hearing protection into a desirable lifestyle and fashion accessory.
Loop Earplugs has rapidly established itself as a leader in cultural brand collaborations. The Belgian earwear company previously partnered with Harry Styles’ lifestyle brand Pleasing, as well as major entertainment brands like Tomorrowland, Coachella, McLaren Racing, and Swarovski.
Bringing Hilton into the fold expands Loop’s appeal beyond concertgoers to everyday social wellness, parenting, and sensory management.
Will more tech and health brands adopt limited-edition, aesthetic-driven drops rather than traditional clinical marketing? Can Paris Hilton’s lifestyle framing help acoustic earplugs become an everyday essential for neurodivergent and sensory-sensitive communities?
