- Undefeated Brazilian boxer and creator Jully Poca has signed as a global brand ambassador for online betting and gaming platform Stake.
- The agreement marks the first time Stake has signed an official ambassador from the boxing world.
- The partnership arrives ahead of Poca’s super lightweight bout against Cinderella Linnear on August 21, 2026.
- Poca transitioned from fitness creator to crossover boxing champion before winning her professional debut earlier in 2026.
Online gaming and sports betting platform Stake has officially signed Brazilian boxer and digital star Jully Poca as its newest global brand ambassador. The partnership marks Stake’s first formal brand deal with a boxing athlete, expanding its sponsorship presence deeper into combat sports.
The announcement comes right before Poca enters the ring for her scheduled super lightweight fight against Cinderella Linnear on August 21, 2026.
Poca initially built an audience of millions as a fitness creator before transitioning to crossover boxing in 2023. She quickly earned tournament titles in influencer boxing and maintained an undefeated record.
Earlier in 2026, Poca achieved a key career milestone by winning her professional boxing debut against Monica Medina by unanimous decision.
Stake has established a strong footprint in combat sports as the official betting partner of the UFC in Brazil, working with champions such as Alex Pereira and Alexandre Pantoja. The company expanded this roster when UFC contender Tracy Cortez signed a global ambassador partnership with Stake.
This move also mirrors the growing trend of high-profile combat athletes securing major international commercial deals: boxing star Tyson Fury was named the international spokesperson for DataVault AI.
This deal is Poca’s first partnership with Stake. Her previous commercial portfolio includes a 2024 brand ambassador deal with gaming developer Spribe to promote the title Aviator.
Takeaways
This partnership highlights how crossover athletes and digital creators continue to bridge the gap between social entertainment and elite sports business.
By signing Jully Poca, Stake secures an authentic entry point into the boxing market while strengthening its brand awareness in Brazil and Latin America.
Poca’s transition from content creation to professional boxing gives brands a unique combination of in-ring credibility and direct digital access to millions of highly engaged young fans.
How will signing digital creator-athletes like Jully Poca change traditional combat sports sponsorship strategies? What impact will Poca’s global brand backing have on the visibility and commercial value of women’s influencer boxing? How might betting operators leverage athlete-influencer partnerships to grow their reach in emerging Latin American markets?
