- Dunkin' launched the nationwide "Alix's Earle-Y Riser Meal," packaging creator Alix Earle's go-to breakfast order.
- The meal bundle features a Shakin' Espresso with sugar-free vanilla and almond milk, a Sausage, Egg and Cheese Hash Brown Wake-Up Wrap, and three assorted MUNCHKINS donut hole treats.
- The collaboration coincides with the rollout of Earle's upcoming Netflix reality series, Earle Meets World, premiering on September 4, 2026.
Dunkin’ has officially teamed up with digital creator and podcast star Alix Earle to debut “Alix’s Earle-Y Riser Meal” across restaurants nationwide.
The custom breakfast meal combines Earle’s favorite daily morning order. It includes a frothy Shakin’ Espresso mixed with sugar-free vanilla and almond milk, a Sausage, Egg and Cheese Hash Brown Wake-Up Wrap, and three assorted MUNCHKINS donut holes. Earle noted that the sweet donut holes are a personal tribute to her siblings, whom she playfully calls her “munchkins”.
The launch anchors Dunkin’s new “The Wake-Up Committee” campaign alongside Netflix. The cross-promotional effort builds momentum ahead of Earle’s new reality series, Earle Meets World, which premieres on the streaming platform on September 4, 2026.
Earle has rapidly converted her social media fame into an extensive media and business empire, including the development of her skincare line, Reale Actives.
This collaboration follows a string of high-profile commercial moves for the creator. Recently, Alix Earle invested in wellness brand Cymbiotika to grow her equity portfolio, and she partnered with SIPMARGS for the Summer of the Serve campaign to support their nationwide ready-to-drink expansion. She has also starred in major campaigns for brands such as GORGIE, Poppi, and Airbnb.
Dunkin’ previously saw massive success when Kylie Jenner teamed up with the coffee brand for the King Kylie Collection. The brand has executed similar menu-driven campaigns with stars like Charli D’Amelio and Ben Affleck.
Takeaways
This partnership represents the growing convergence between streaming entertainment, influencer branding, and quick-service restaurant marketing.
Instead of running isolated social ads, Dunkin’ and Netflix are orchestrating a multi-platform rollout where television content directly connects to a physical consumer product you can order at the drive-thru.
For Earle, putting her signature order on thousands of menu boards nationwide cements her status as a mainstream household personality beyond TikTok feeds. It also proves that major food chains now view creator authenticity and everyday routines as powerful drivers for seasonal menu promotions.
How effectively do digital creator menu collaborations drive in-store foot traffic compared to traditional Hollywood celebrity endorsements? How will Alix Earle’s expanding portfolio of consumer brand deals and equity stakes shape the future business playbook for lifestyle influencers?
