- Expedia has launched Phase 2 of its partnership with iShowSpeed, titled Going Places with IShowSpeed, a shoppable travel campaign where every activity Speed does in the film can be instantly booked by fans.
- The campaign builds on Exspeedia.com, the custom hub launched in Phase 1, where fans can browse and book Speed's exact adventures (stays, flights, and activities) in real time.
- Phase 1 (a 12-hour Caribbean livestream in April) reached over 400 million people across social platforms and drove search spikes of up to +70% for featured destinations.
- The film, created by Mother Los Angeles and directed by Alaska of Iconoclast, follows Speed racing across the United States alongside an Expedia-branded mannequin, with :30 and :15 cuts running across social and OLV.
iShowSpeed and Expedia are back, and this time, everything is shoppable. The two have unveiled Going Places with IShowSpeed, the second phase of their global partnership.
The campaign drops a high-energy cinematic film showing Speed tearing across the United States (jet boats, food trucks, hotel massages, and Corvette donuts) all alongside a bright yellow Expedia-branded mannequin. Every experience featured is instantly bookable via Exspeedia.com, turning the film into a live browse-and-book platform for fans.
Phase 1 set the stage impressively. The partnership launched on April 29 with a 12-hour Caribbean livestream, which reached more than 400 million people across social platforms. Island search interest on Expedia surged immediately after: Sint Maarten up 70%, Guadeloupe up 50%, and Dominica up 35%.
Speed commands over 150 million followers globally and has been on a major brand momentum run heading into mid-2026. Just weeks before this campaign dropped, he was among a star-studded lineup fronting the FIFA Heroes global launch, alongside Central Cee and Enzo Fernández.
The Going Places film was produced by Mother Los Angeles and directed by Alaska of Iconoclast. Fans who book a full trip through Exspeedia.com are also entered for a chance to meet Speed in person, with two winners announced by the end of September.
Beyond Expedia, iShowSpeed’s recent endorsements include Beats By Dre (brand ambassador since December 2025), Cash App (since April 2026), Dick’s Sporting Goods (since March 2025), and Doritos (February 2026 “Flavor Swap” campaign).
Takeaways
This campaign isn’t just a sponsorship, it’s a new blueprint for what brand partnerships can look like in the creator economy. Expedia didn’t just put Speed’s face on an ad; they rebuilt their entire commerce experience around him.
Exspeedia.com turns passive watching into active booking, collapsing the gap between inspiration and purchase in real time. That’s a genuinely new format in travel marketing.
For Speed, this is further proof that his influence has crossed from gaming/streaming culture into mainstream consumer marketing, and that brands are willing to build entire ecosystems around him, not just borrow his audience.
Can shoppable celebrity-led campaigns become the new standard for travel booking, or is this too niche to scale? Is iShowSpeed’s spontaneous, chaotic travel style actually the most effective way to market a trip-planning tool built around convenience?
