- Laura Novotny, the Wisconsin-based fitness expert and founder of Senykidsco, has signed with Neon Rose Agency for management.
- Novotny is a certified personal trainer and pre/postnatal fitness expert, known for her "Lift with Laura" workout programs and authentic motherhood content.
- Mom of three, expecting her fourth child (a baby girl) this fall, Novotny blends wellness expertise with relatable family vlogging across Instagram, TikTok, and Threads.
- Neon Rose Agency continues its push into the wellness and motherhood creator space following its recent signing of fashion and lifestyle creator Naomi Boyer.
Laura Novotny has officially signed with Neon Rose Agency for management. The Wisconsin-based creator built her platform on pre- and postnatal fitness expertise, certified personal training, and a steady stream of day-in-the-life content that follows her through pregnancy, motherhood, and entrepreneurship.
Novotny runs her “Lift with Laura” subscription workout program and owns Senykidsco, a bamboo baby and toddler clothing brand she founded to bring high-quality, sustainable basics to families.
As a proud mom of three expecting a fourth this fall, she has leaned into pregnancy updates, postpartum recovery content, and family travel vlogs that resonate with women balancing fitness goals and motherhood.
Her content spans pre/postnatal workouts, wellness routines, and entrepreneurial behind-the-scenes moments from running Senykidsco, positioning her as a trusted voice for brands targeting the wellness-meets-motherhood audience.
Neon Rose Agency, the San Diego-based talent management firm founded by Erin Cutler, has built its roster around health, wellness, and lifestyle creators.
The agency’s recent signing of Naomi Boyer for management reflects a similar strategy: aligning with creators who convert engaged audiences into real brand partnerships rather than one-off sponsored posts.
Takeaways
Neon Rose Agency is clearly carving out a lane in the wellness-and-motherhood creator economy, and Novotny is a natural fit. Between her fitness credentials, her own product brand, and a growing family that keeps her content fresh, she brings both audience trust and built-in business infrastructure to the table.
Will Neon Rose help scale Senykidsco into a bigger retail play? Could Novotny land partnerships with major fitness or baby product brands now that she has formal management backing? And does this signing signal Neon Rose is doubling down on mom-and-wellness creators as its next growth segment?
