- Naomi Boyer, the Orange County–based fashion, beauty, and lifestyle creator with 1.9M followers across Instagram, TikTok, and YouTube, has signed with Neon Rose Agency for management.
- Boyer is recognized for her elevated try-on hauls, GRWM content, and recurring series: "How to Be Stylish," "Mom but Chic," and "Finishing Touches," that consistently drive strong affiliate sales on LTK and ShopMy.
- Neon Rose Agency, founded by Erin Cutler, is a full-service talent management shop specializing in health, wellness, and lifestyle creators with over 30 influencers on its exclusive roster.
- The signing signals a strategic push for Boyer to scale brand partnerships and long-term business growth beyond content creation.
Naomi Boyer has officially signed with Neon Rose Agency for management. The Orange County–based creator commands a combined audience of 1.9M across Instagram, TikTok, and YouTube, built on a steady stream of beauty tutorials, outfit try-ons, and lifestyle content that blends mom-of-two relatability with a polished, editorial eye.
Boyer’s recurring content franchises: “How to Be Stylish,” “Mom but Chic,” and “Finishing Touches,” have made her a consistent affiliate converter on LTK and ShopMy, covering everything from skincare routines and lip combos to fragrance picks and full outfit breakdowns.
Neon Rose Agency, founded by entertainment attorney-turned-industry disruptor Erin Cutler and recognized by Business Insider as a top talent management firm, brings a full-service approach covering brand partnerships, rate negotiation, content strategy, and long-term business development.
The San Diego–based agency has built a reputation for representing wellness and lifestyle creators who convert at a high level, a profile Boyer fits squarely.
In a similar move, Nara Smith signed with Range Media Partners for management as lifestyle creators increasingly seek structured business support, while Harvey King’s signing with Diving Bell underscores how top-tier management is becoming a non-negotiable step for creators ready to scale.
For Boyer, Neon Rose is positioned to push her further into exclusive brand collaborations and product ventures.
Takeaways
This signing is a clear signal that Naomi Boyer is done playing small. With 1.9M followers and a proven track record of driving real purchases, not just impressions, she’s exactly the kind of creator brands are fighting over right now.
Neon Rose Agency doesn’t just manage talent; they architect careers, and pairing Erin Cutler’s business-first approach with Boyer’s built-in mom-and-beauty audience could open doors to product collabs, exclusive retail partnerships, and multi-platform brand deals that go well beyond a standard sponsored post.
The fashion-meets-wellness lane Boyer occupies is one of the hottest in creator marketing right now, and having full-service management backing means brands get a more streamlined path to her audience too. Watch for bigger, longer-term deals to follow.
Will Neon Rose Agency push Boyer toward a product launch or brand collaboration of her own? Which beauty or fashion brands are the most likely first big partnership deals under Neon Rose?
