- London-based motorcycle content creator Harvey King, known online as Harvey Rides Bikes, has signed with London talent management firm Diving Bell for management representation.
- Diving Bell co-founders Kim Butler and Justin Girdler will oversee King's personal brand growth, IP development, and community expansion across online and offline platforms.
- King commands over 3 million cumulative followers across Instagram, TikTok, and YouTube, built on wholesome street interactions, animated content, and a viral road-trip series through France and Greece.
- The signing marks Diving Bell's continued push into purpose-driven, community-rooted digital creator talent, following its recent content partnership with Boldprint Studios.
Harvey King, the London-based motorcycle content creator better known as Harvey Rides Bikes, has signed with Diving Bell for management.
Diving Bell co-founders Kim Butler and Justin Girdler will look to grow King’s personal brand, develop his IP, and deepen his connection with his community, both online and offline.
King built his following independently, gaining over 3 million cumulative followers across Instagram, TikTok, and YouTube through spontaneous street interactions, handing out sweets, offering impromptu taxi rides, and championing everyday kindness.
His content also includes bespoke animated cartoons recreating his real-life road encounters, and a fan-favourite road trip series through France and Greece alongside friends, his brother, and sidekick Humphrey.
“Buzzing to be working with the team at Diving Bell,” said King. “Feels like the right people at the right time. Big things incoming.”
The signing adds to a growing roster at Diving Bell, which recently announced a digital content partnership with Boldprint Studios. The agency also confirmed the departure of vegan chef and content creator Julius Fiedler in November 2025.
Similar new signings at talent agencies have been making headlines, including Hailey Polk signing with Smith Saint for representation and Jules Jacobson inking a deal with Smith Saint, pointing to a broader industry trend of talent agencies aggressively expanding their digital-first rosters in 2026.
Takeaways
This is a smart pairing. Harvey King isn’t just a viral face, he’s built a genuinely loyal, values-driven community from the ground up, without formal representation. That’s the kind of organic equity that management firms like Diving Bell are specifically designed to monetize and protect.
For Diving Bell, King fills a very specific gap on their roster: a feel-good, culturally resonant digital creator with real-world community pull, IRL storytelling potential, and a proven content formula. The animated cartoon series alone hints at serious IP expansion.
Kim Butler and Justin Girdler have long championed purpose-led creators, and King’s “kindness on two wheels” brand fits that lane perfectly.
Does signing with management, rather than a larger full-service agency, give King more creative control or limit his commercial ceiling? Is the “wholesome creator” space becoming the next major battleground for boutique talent agencies in the UK?
