- Victoria Justice co-founded Naked Perfume with beauty entrepreneur Randi Shinder, launching in May 2026.
- The brand debuted with two scents, Honey Cream and Fresh Lather, both formulated without endocrine disruptors.
- Justice and Shinder bonded over a shared Hashimoto's disease diagnosis, which shaped the brand's clean-ingredient mission.
- This marks Justice's first beauty brand co-founder role, expanding her presence beyond acting and music.
Victoria Justice is officially in the fragrance business. The actor and singer, known for Nickelodeon’s Zoey 101 and Victorious, has co-founded Naked Perfume alongside beauty industry veteran Randi Shinder.
The brand launched in May 2026 with two scents, Honey Cream and Fresh Lather, both built around clean, endocrine-disruptor-free ingredients.
The partnership stems from a personal connection. Justice, who was diagnosed with the autoimmune disorder Hashimoto’s disease at 20, had stopped wearing perfume entirely after learning many traditional fragrances contain hormone-disrupting chemicals.
When she met Shinder, who shares the same diagnosis, the two decided to build a fragrance line together that didn’t require that tradeoff. Honey Cream blends honey, vanilla, and sweet cream notes, while Fresh Lather leans into a clean, soapy scent profile.
Justice’s beauty momentum has been building all year. She recently signed with Jill Fritzo Public Relations, which has helped steer her growing presence in lifestyle and beauty press.
She’s also been candid about favorites like Benefit Cosmetics’ Posietint and Revision Skincare’s Intellishade, though Naked Perfume now tops her routine as her self-described “No. 1 travel buddy,” recently accompanying her to Hawaii.
Justice isn’t the only star turning fragrance into a business venture this year. The move echoes Sabrina Carpenter’s launch of her Sweet Tooth bite-size mini perfume collection, part of a broader wave of musicians and actors entering the celebrity fragrance space with smaller, more personal product lines.
On the music side, Justice told Us Weekly she’s been writing new songs and hopes to release one this summer, alongside a recent Coachella appearance in April.
Takeaways
A childhood TV star turning a personal health struggle into a clean-beauty brand is the kind of authentic origin story that resonates harder than a typical celebrity fragrance tie-in. This isn’t Justice lending her name to someone else’s formula; she’s a literal co-founder, which raises the stakes (and the credibility) significantly.
Will Naked Perfume’s clean-ingredient angle set a new standard that other celebrity fragrance lines have to compete with? Does co-founding a brand change how fans perceive Justice’s career trajectory beyond acting and music?
