Celebrity Names: Hailey Bieber & Justin Bieber
Brand Name: Rhode
Deal Type: Creative Collaboration / Limited-Edition Product Launch Campaign
Announced: April 6, 2026
Impact: Elevates Rhode into playful spotwear and acne-care, deepens the brand’s couple-driven storytelling, and keeps both Biebers top-of-mind with beauty and festival audiences heading into Coachella season
- Hailey Bieber’s Rhode has unveiled a new capsule collaboration with Justin Bieber, featuring three new products: Spotwear hydrocolloid pimple stickers, a Peptide Lip Treatment in Caramelized Banana, and a Peptide Eye Prep in Banana Peel, marketed under the name Rhode x The Biebers.
- Spotwear launches in five shapes: mushroom, daisy, jelly bean, curve, and bubble, all designed by Justin Bieber. Made with 100% hydrocolloid, the patches are waterproof and built to minimize the appearance of blemishes while absorbing excess oil.
- The drop is timed to Coachella, where Justin Bieber is headlining on April 11 and 18. The collection officially goes live on April 13 at 9 a.m. PST on rhodeskin.com, with a waitlist already live.
- Rhode is coming off a massive business run, having been acquired by e.l.f. Beauty in 2025, launched its first Sephora retail partnership, and recorded $128.2 million in sales for the quarter ending December 31, 2025, while ranking as the top brand in Sephora North America.
Hailey Bieber has officially brought her husband Justin Bieber into the fold at Rhode, and the timing couldn’t be more calculated. The couple’s new collection, Rhode x The Biebers, drops April 13, 2026, timed perfectly to Justin’s headline run at Coachella, where he performs April 11 and 18.
The three-piece lineup: Spotwear hydrocolloid pimple stickers, a Peptide Lip Treatment in Caramelized Banana, and a Peptide Eye Prep in Banana Peel, marks Rhode’s first-ever entry into the pimple patch category.
The partnership feels organic: Hailey noted that Justin has a long history of openly wearing pimple patches and speaking about his own skin struggles, lending the collaboration a personal layer that goes beyond a typical celebrity drop.
Justin recently delivered a stripped-back, widely talked-about performance of “YUKON” from his SWAG album at the 2026 Grammys, and followed it with two invite-only Coachella warm-up shows at The Roxy and The Troubadour in Los Angeles, events that stoked massive anticipation for his desert headline sets.
Much like Bruno Mars partnered with Hello Kitty on a bold cross-brand play, the Biebers are using a major pop-culture moment to anchor a product launch to peak cultural visibility.
On the brand side, Rhode’s celebrity partnership history runs deep. The brand previously partnered with Canadian singer Tate McRae for the Peptide Lip Shape launch, and tapped supermodel Claudia Schiffer to help bring the Barrier Butter to life, evoking 90s nostalgia to reach older consumers alongside its Gen Z fanbase.
The Rhode x The Biebers collaboration is the brand’s biggest in-house partnership yet, and its first to spotlight Hailey’s own husband as creative co-designer.
For Hailey, this adds to a portfolio of brand moves that includes her wider modeling legacy with Tommy Hilfiger, Ralph Lauren, and Levi’s.
Cat Burns starring in the New Balance 204L campaign, show how artists are increasingly used as cultural connectors in lifestyle product launches, a strategy the Biebers are executing at festival scale. Rhode will also host an exclusive activation at Coachella itself, making the desert its first official brand IRL moment.
Takeaways
This isn’t just a cute couple collab, it’s a masterclass in launch engineering. Rhode timed a new product category entry to one of the biggest pop-culture weekends of the year, using Justin’s Coachella headline moment as a built-in marketing engine.
The Spotwear patches aren’t just skincare; they’re festival accessories, “wearables” as Hailey herself calls them, designed to be seen on your face at the world’s most photographed event.
What’s especially smart here is the authenticity angle. Justin didn’t just lend his name, he reportedly designed the shapes himself, rooted in his real history of wearing pimple patches publicly. That’s the kind of founder-adjacent storytelling that Rhode has built its entire identity on: products that feel personal, not promotional.
And with Rhode clocking $128 million in a single quarter and sitting atop Sephora North America’s brand rankings, this launch isn’t about proving relevance. It’s about category expansion, and using the world’s biggest stages to do it.
Do celebrity couples make you more likely to trust or try a beauty product? Which artist–brand duo should experiment with spotwear or skin-tech next?
