- Australian mother-daughter creators Kat Clark and Déjà Clark, with 20+ million combined followers, have signed with CAA for brand partnerships and digital representation.
- Their existing team stays intact: Amplify for management and Icon Public Relations for publicity.
- The deal falls under CAA Creators, the agency's digital talent division, as the Clarks relocate to Los Angeles to expand their U.S. footprint.
- Kat has past brand deals with Samsung, L'Oréal Group, SharkNinja and Bloom, and co-hosts the podcast Basically Besties with her daughters.
Australian mother-daughter duo Kat Clark and Déjà Clark have signed with Creative Artists Agency (CAA), with the agency’s CAA Creators division handling brand partnerships and digital deals.
The pair bring a combined following of more than 20 million across social platforms. Kat also co-hosts the podcast Basically Besties alongside Déjà and her other daughter, Latisha, covering family dynamics, relationships and pop culture.
Kat has previously partnered with brands including Samsung, L’Oréal Group, SharkNinja and Bloom, and the family runs Kaladé, which directs a portion of profits to women’s shelters supporting survivors of domestic abuse.
The Clarks have relocated to Los Angeles to grow their U.S. entertainment, consumer products, and retail opportunities. CAA joins rather than replaces their existing team: managers Sonja Stindl and David Arthur at Amplify continue to guide their overall career management, and publicists Heather Besignano and Alexis Pappas at Icon Public Relations remain on publicity.
The signing adds the Clarks to a growing CAA Creators roster built around influencers with brand-friendly audiences. The division recently brought on Uncle Roger comedian Nigel Ng ahead of his debut cookbook and signed YouTube investigator Reckless Ben as his LEGO resale saga drew wide attention.
Beyond digital talent, CAA has kept up a broad signing pace in 2026, also adding drag performer Alaska Thunderfuck 5000 for comedy representation.
Takeaways
This is an addition, not an overhaul. The Clarks keep every existing piece of their team at Amplify and Icon Public Relations; CAA slots in specifically to open doors for brand deals and U.S. entertainment opportunities they couldn’t reach on their own.
It also shows where CAA Creators is placing its bets this year: family-oriented, cross-platform creators with an existing brand résumé (Samsung, L’Oréal, SharkNinja) rather than single-platform stars chasing their first deal.
Pair that with Nigel Ng and Reckless Ben joining the same division within weeks, and CAA looks to be stacking a bench built for crossover into TV, streaming, and bigger retail partnerships.
Does CAA push the Clarks toward U.S. TV or streaming opportunities beyond straight brand sponsorships? Will Déjà build a standalone brand identity, or will the family duo stay the core act? Does this signal CAA Creators leaning further into international influencers relocating to the U.S.?
