- Fenix Flexin has brought on Audible Treats publicists Michelle McDevitt and Tamera Inyang to handle his press in the United States.
- He continues with Cabana Life Concerts for booking representation and Grassroots Music for management.
- The signing lands as Fenix rides strong momentum off his viral 2026 single "RUBBERZ," Shoreline Mafia's 2026 album BIDNESS IS BOOMIN, and a packed live schedule.
- Audible Treats has been on a run of notable hip-hop signings, recently adding Luh Tyler to a roster that already includes Sexyy Red and Hurricane Wisdom.
Fenix Flexin is adding serious infrastructure to his team. The Los Angeles rapper has officially signed with Audible Treats for public relations, with publicists Michelle McDevitt and Tamera Inyang leading his press campaign in the United States.
The signing comes at a high point in Fenix’s career. His viral single “RUBBERZ”, a disco-leaning departure that exploded across TikTok and generated millions of streams after its June 2026 release, proved he can move far beyond his West Coast rap core.
The momentum extends to his work with the newly reunited Shoreline Mafia, including their 2026 collaborative album BIDNESS IS BOOMIN and the Disco Mafia Pack EP, keeping him in heavy rotation this year. He’s also booked for California’s Best Hip-Hop Music Festival at Dignity Health Arena in Bakersfield this August alongside Too $hort and Mozzy.
This PR move is part of a broader pattern in hip-hop, where artists are locking in strategic communications teams at key moments in their careers, a trend well documented in recent industry moves, including Moneybagg Yo’s signing with The Forefront Group for PR.
Audible Treats, the Brooklyn-based boutique firm founded by McDevitt in 2004, has been building out its hip-hop roster aggressively. Most recently, the firm brought on Luh Tyler, joining existing clients Sexyy Red and Hurricane Wisdom, whose “Drugs Callin'” ranked as Audiomack’s most-streamed rap song of 2025.
Fenix continues with Cabana Life Concerts for booking and Grassroots Music for management.
Takeaways
This signing tells you something real about where Fenix Flexin is headed. “RUBBERZ” wasn’t just a viral moment, it was a signal that his audience is expanding, and you don’t bring in a firm like Audible Treats unless you’re ready to capitalize on that growth at scale.
McDevitt and her team have a track record of taking hip-hop artists from buzzing to mainstream-breaking, and pairing that with the live infrastructure already in place at Cabana Life Concerts and Grassroots Music makes for a well-rounded team.
The bigger picture: West Coast rap’s next generation is assembling industry-grade teams, and Fenix is no exception.
Does landing at Audible Treats alongside Sexyy Red and Luh Tyler signal a label campaign is quietly building behind the scenes? Could a major festival headline slot, something beyond a supporting appearance, be the next logical step in his career arc?
