- Emma Brooks McAllister has signed with Huxley for public relations, with founder and CEO Anna Meacham leading the account.
- She continues to be represented by UTA for digital representation and Homemade Projects for management.
- The Louisiana-born model, actress, and creator is expanding into film, television, and editorial work, following brand ties to Coach, Tommy Hilfiger, and Marc Jacobs.
- Huxley, founded in 2018, represents a roster spanning Charli XCX, Frank Ocean, Björk, and Skepta.
Emma Brooks McAllister has added Huxley to her representation team for public relations. Founder and CEO Anna Meacham will lead the account at the London-founded agency, which also operates out of New York and Paris.
Born in Houma, Louisiana, McAllister rose to prominence after winning Miss Louisiana Teen USA in 2019, the same year she launched her TikTok account.
She has since built a multi-million-follower audience across TikTok and Instagram through fashion, beauty, and travel content, aligning with brands including Coach, Tommy Hilfiger, and Marc Jacobs.
She was recently seen front row at the Coach Fall 2026 runway show during New York Fashion Week and at the premiere of A24’s “The Moment.”
McAllister is now pushing into film, television, and editorial work, building on an acting credit in “Girls’ Night with Madi Monroe” and past appearances at the 66th Annual Grammy Awards. She retains UTA for digital representation and Homemade Projects for management.
The signing mirrors a broader shift of digital-first talent formalizing traditional publicity infrastructure as they cross into entertainment. Izzy Escobar’s deal with Pitch Perfect PR reflects a similar push among creators building out full-scale representation teams.
For Huxley, the signing extends a client list built around Charli XCX, Frank Ocean, Björk, and Skepta, alongside brand partners like A24 and Asics.
Takeaways
McAllister’s jump from social-first creator to a client on a boutique roster known for shaping music and film talent suggests she’s positioning herself as a genuine multi-hyphenate, not just an influencer with brand deals.
Huxley built its name on music, fashion, and cultural talent rather than typical digital-creator PR, so this hire points to McAllister wanting press coverage that reads more “entertainment industry” than “content creator.”
For Huxley, landing a fashion-and-lifestyle name with McAllister’s following adds a digital-native audience to a client list built mostly around music and film.
Does this signal that McAllister has scripted or unscripted screen roles already lined up? Will Huxley’s culture-forward press approach reshape how her public image is positioned going forward?
