- Emeraude Toubia has signed with Innovative Artists Entertainment for film and TV theatrical representation.
- Toubia moves over from UTA, where she was previously signed in all areas, and continues with Vision Entertainment for management.
- She most recently starred in the horror film Rosario and is set to appear next in the thriller Pig Village, opposite Korean action star Don Lee.
- Agents Melissa Hirschenson and Steve Muller will handle her representation at Innovative Artists.
Emeraude Toubia has signed with Innovative Artists Entertainment for Film/TV theatrical representation, with agents Melissa Hirschenson and Steve Muller leading her representation.
The move marks a new chapter for the actress, who had previously been signed in all areas at UTA. She continues to be represented by Vision Entertainment for management.
Toubia is best known for her roles in the Freeform fantasy series Shadowhunters, which ran for three seasons, and Gloria Calderón Kellett’s Prime Video romantic comedy With Love, which ran for two seasons, the latter earning her two Teen Choice Award nominations for Best Actress.
Most recently, she starred in the title role of the horror film Rosario, directed by Felipe Vargas, and is next set to appear opposite Korean action star Don Lee in the thriller Pig Village, directed by Lee Sang-yong.
The signing continues a busy run for Innovative Artists, which has been actively expanding its roster. The agency recently added musician Mustafa Speaks and reality TV personality Craig Conover to its client list, signaling a clear push for diverse, multi-platform talent.
Takeaways
This signing is a smart strategic move on both sides. Toubia is clearly in a career growth phase, she’s transitioning from TV-first roles into edgier, more genre-diverse film territory with Rosario and the upcoming Pig Village.
Pairing with Innovative Artists, a boutique agency known for hands-on, focused representation, suggests she’s looking for more personalized attention as she scales up.
The fact that she left UTA, one of the biggest agencies in Hollywood, for a boutique shop speaks volumes. Bigger isn’t always better for mid-career talent looking to make a deliberate pivot.
Does Toubia’s move from UTA to Innovative Artists signal a bigger industry trend of talent choosing boutique agencies over the Hollywood giants? With Pig Village marking her first major international co-production, could this signing open doors to a stronger global presence?
