- CrossFit legend and ten-time CrossFit Games competitor Brooke Wells has signed with Range Media Partners for management.
- Her representation sits under Range Digital, the division that closed more than $120 million in deals in 2025.
- Wells closed out her individual competitive career after the 2025 CrossFit Games, capping a decade among the sport's top athletes.
- She joins Range with an established business already built around her memoir, her co-founded training brand, and a global fitness following.
CrossFit legend Brooke Wells has signed with Range Media Partners for management, with her digital business now handled by the firm’s Range Digital division.
Wells built one of the most recognizable careers in competitive fitness, qualifying for the CrossFit Games ten times between 2015 and 2025, a run that puts her among a small handful of athletes to reach that many Games appearances.
She wrapped up individual competition after the 2025 season, closing out a career that included a dramatic comeback from a serious elbow injury she suffered during the 2021 Games.
That comeback became the subject of her 2024 memoir, Resilient, published by St. Martin’s Press, which walks through the injury, the surgery that followed, and her return to the competition floor less than a year later.
Wells is also a co-founder of While On Earth, a training and footwear brand she launched with five-time CrossFit Games champion Mat Fraser, best known so far for its debut Move Trainer shoe. She built that venture after years as a sponsored NOBULL athlete.
Range brings Wells into a digital roster on a growth run. Co-Heads Kai Gayoso and Eman Redwan were promoted to Managing Partner of Range Digital in January 2026 after steering the division to 170 percent year-over-year growth, with a 22-person team closing more than $120 million in deals across beauty, lifestyle, gaming and fashion in 2025.
The signing lands during an active stretch for Range more broadly. The agency recently added free-agent kicker Daniel Carlson for on- and off-field representation and signed surfer Brianna Cope, whose brand-partnerships deal is led by Rheann Engelke.
With a decade of Games appearances, a memoir, and a co-founded brand behind her, Wells arrives at Range Media Partners as one of its more established fitness-world signings to date.
Takeaways
This reads like a career-stage move, not a rookie deal. Wells isn’t chasing her first brand partnership; she’s closing out ten years of Games competition with a book, a co-founded brand, and a built-in audience already in place. Signing with Range now looks like a bid to organize and scale what’s already working, not start from zero.
Range’s timing looks deliberate too. Landing Wells right after Range Digital posted a $120 million year under new leadership signals the agency wants a bigger foothold in health and wellness, a space where NOBULL, Mat Fraser, and now Wells all overlap.
It also fits a pattern. Range keeps landing athletes who’ve built something beyond their sport (Brianna Cope’s electrolyte brand or Daniel Carlson’s off-field ambitions). Wells fits that mold closely.
Does stepping back from Games competition make Wells more valuable as a brand, or less? Can Range Digital convert a decade of built-in CrossFit community trust into deals outside fitness? Is this another sign Range wants to own the wellness-creator space the way it’s built out sports and film?
