- Travis Kelce stars in Tommy Hilfiger’s Fall 2026 "Only in New York" campaign, photographed by Lachlan Bailey at Manhattan’s historic Plaza Hotel.
- The collection highlights updated classic pieces, featuring bold rugby shirts, cable-knit sweaters, varsity jackets, and tailored coats.
- Kelce appears alongside designer Tommy Hilfiger, supermodel Gigi Hadid, K-pop star Jisoo, DJ Peggy Gou, tennis standout Frances Tiafoe, and NBA legend Carmelo Anthony.
- The visual campaign marks Kelce’s first major seasonal rollout since signing on as a global brand ambassador for the fashion house.
Travis Kelce has taken center stage in the new Fall 2026 global campaign for Tommy Hilfiger. Shot by photographer Lachlan Bailey at Manhattan’s historic Plaza Hotel, the campaign carries the theme “Only in New York”.
The three-time Super Bowl champion tight end for the Kansas City Chiefs showcases a modern take on classic prep style, modeling rugby shirts, cable-knit sweaters, tailored outerwear, and varsity jackets.
Kelce’s formal partnership with the label started earlier this year when he was named global brand ambassador for Tommy Hilfiger.
A longtime fan of the designer, Kelce recalled begging his mother for the brand’s color-blocked sailing jackets back in high school.
Now, he headlines the autumn collection alongside designer Tommy Hilfiger himself and an ensemble cast featuring supermodel Gigi Hadid, K-pop star Jisoo, electronic music producer Peggy Gou, tennis pro Frances Tiafoe, and NBA icon Carmelo Anthony.
The American fashion house has built a long legacy of teaming up with stars from sports, music, and screen. Beyond frequent campaigns with Hadid and Jisoo, Lucien Laviscount recently teamed up with Tommy Hilfiger for a new watch campaign.
Kelce’s off-field commercial portfolio continues to grow through his representation at Milk & Honey. Outside the fashion world, he teamed up with Six Flags for a 2027 season pass campaign in August 2026.
The star tight end also maintains active endorsement deals with major brands such as Subway, Amazon, and Accelerator Active Energy. This latest campaign places Kelce at the center of sports and lifestyle culture as he enters his 14th NFL season.
Takeaways
Travis Kelce’s evolution from gridiron tight end to global fashion face shows how modern athlete branding has changed.
Athletes are no longer confined to traditional sportswear deals; they are now leading mainstream luxury and heritage lifestyle campaigns. By featuring Kelce alongside international icons at The Plaza, Tommy Hilfiger merges athletic culture with high-end prep fashion.
Kelce’s genuine interest in vintage tailoring and bold styling gives this partnership an authenticity that resonates with younger consumers and sports fans alike.
Could this ambassador role open the door to a permanent, co-designed “Tommy x Travis” capsule collection in future seasons? Is this growing fashion portfolio building a direct path for Kelce’s transition into entertainment and media after his football career?
