- Shania Twain and Grammy-winning DJ Zedd released an upbeat dance remix of Twain’s 1997 hit single, "You’re Still The One."
- The track headlines Candy Crush Saga’s Music Season 2026, featuring an interactive Western-themed music video directed by Jonas Åkerlund.
- The in-game tournament runs through October 5, 2026, letting players from level 11 onward hunt for hidden clues to win VIP tour meet-and-greets and video memorabilia.
- The activation highlights mobile gaming’s growing role as a direct release platform for music premieres and classic catalog revivals.
Country pop superstar Shania Twain and electronic dance producer Zedd have officially released a high-energy dancefloor remix of Twain’s 1997 classic, “You’re Still The One.”
Announced on September 10, 2026, the reimagined anthem serves as the headline soundtrack for Candy Crush Saga’s annual Music Season event.
Alongside the track, the campaign debuted an interactive music video directed by Jonas Åkerlund, bringing fans into “Candy Country,” a whimsical Western world where rhinestones rain on neon saloons.
This launch marks the first-ever brand partnership between Twain, Zedd, and mobile developer King. The release caps a busy summer for Twain, who dropped her seventh studio album, Little Miss Twain, in July 2026, following her Come On Over Las Vegas residency and high-profile Glastonbury festival set.
Earlier this year, Shania Twain broadened her commercial and philanthropic footprint, teaming up with Cher and Miranda Lambert to front Williams-Sonoma’s high-profile “No Kid Hungry” campaign.
For Zedd, the collaboration builds on the momentum of his studio album Telos and headline appearances at major summer electronic festivals like Ultra and Electric Daisy Carnival.
King has a long history of enlisting A-list music stars for Candy Crush Saga, having hosted in-game campaigns with Meghan Trainor, Doja Cat, and Thundercat.
The Music Season 2026 tournament runs live in-game through October 5, 2026, allowing players from level 11 onward to unlock special rewards and search for Easter eggs on candyroadhouse.com to win VIP concert tickets and wardrobe items.
This rollout mirrors a broader entertainment trend, like when Joe Jonas partnered with Hay Day for an in-game music campaign, proving casual mobile games are now prime platforms for music discovery and catalog re-engagement.
Takeaways
This collaboration proves that mobile games are no longer just ad banners, they are digital listening rooms. Instead of fighting for attention on crowded streaming playlists, King embedded Twain and Zedd’s track directly into gameplay for hundreds of millions of daily players.
Reimagining a 1990s country anthem as an EDM club track allows Twain to introduce her music to younger generations while giving Zedd immediate access to adult contemporary fans.
Adding interactive scavenger hunts and real-world tour prizes turns casual gaming into an active promotional machine that traditional radio cannot duplicate.
Does remaking 1990s hits into electronic dance tracks offer legacy artists the most reliable way to connect with Gen Z and mobile gamers? Will scavenger-hunt music videos with in-game clues replace standard music video drops for major singles? Which other legacy country or pop catalog would benefit most from an EDM game crossover?
