- British actor Lucien Laviscount stars as the face of Tommy Hilfiger’s Fall/Winter 2026 Men’s Watch and Jewelry campaign shot in New York City.
- The campaign highlights two brand-new timepieces: the bold, all-black Hampton chronograph and the refined, slim Bryant dress watch.
- The collaboration extends Laviscount’s partnership with the brand following his appearance in their Spring/Summer 2026 accessories launch.
- The campaign launches globally in September 2026 across digital platforms, print, and retail storefronts.
British actor Lucien Laviscount has once again teamed up with global lifestyle brand Tommy Hilfiger to front the label’s Fall/Winter 2026 Men’s Watch and Jewelry campaign. Shot against the skyline of New York City, the campaign rolls out worldwide in September 2026.
The new campaign puts the spotlight on two distinct watch designs crafted for different styling needs: The Hampton (a chunky, all-black monochromatic chronograph that features a tachymeter bezel, 5 ATM water resistance, a date display, and a 24-hour sub-dial) and The Bryant (a slimmer, classic dress watch designed with clean lines and understated details for tailored occasions).
Laviscount, widely known for his career-defining role as Alfie on Netflix’s hit series Emily in Paris, brings effortless charisma and sharp modern style to the visuals. This campaign strengthens an ongoing partnership between the actor and the American heritage brand.
Earlier this year, Laviscount co-headlined the Tommy Hilfiger Spring/Summer 2026 accessories campaign alongside model Leni Klum, following an earlier feature in the brand’s Autumn 2024 watch collection.
Beyond his work with Tommy Hilfiger, Laviscount maintains a busy endorsement portfolio. He currently serves as a brand ambassador for luxury automotive maker Bentley Motors, French gourmet brand Boursin Cheese, Dior Beauty, and fragrance house Kilian Paris.
The watch launch also follows another major commercial partnership as Lucien Laviscount fronts Schweppes Cherry Pepper soda campaign globally.
Tommy Hilfiger continues its tradition of partnering with leading cultural figures. The brand has built an extensive roster of endorsements featuring K-pop star Jisoo, Spanish actor Fernando Guallar, Olympic champion Neeraj Chopra, and supermodels Bella Hadid and Jourdan Dunn.
The watch debut complements the brand’s wider seasonal apparel push, just as Romeo Beckham fronts Tommy Hilfiger Fall 2026 denim campaign.
Takeaways
Lucien Laviscount’s recurring role as the face of Tommy Hilfiger timepieces highlights a shift toward long-term celebrity relationships over one-off promotional gigs.
By keeping Laviscount at the center of multiple seasonal campaigns, Tommy Hilfiger builds consistency and connects classic American prep style with modern British television fame.
The dual focus on the sporty Hampton and the minimalist Bryant also shows how watch brands are catering to consumers who want versatile accessories that easily transition from casual streetwear to formal tailoring.
How does Lucien Laviscount’s expanding fashion portfolio influence his appeal for upcoming leading roles in film and television? Will multi-season ambassador partnerships replace short-term celebrity campaigns across the fashion accessory market? Which design from the new collection fits modern everyday style better: the all-black Hampton chronograph or the classic Bryant dress watch?
