- Cody Rhodes and Supercell launched the "Search for Cena" event in Clash of Clans, running from September 1 through September 30, 2026.
- Players must locate and successfully raid John Cena’s heavily fortified base during daily attacks to unlock a limited-edition Cody Rhodes statue.
- The crossover transforms six WWE Superstars into Clash Heroes, featuring Rhodes as the Barbarian King alongside The Undertaker, Alexa Bliss, and Jey Uso.
- The campaign builds on Rhodes’ existing relationship with Supercell while tying directly into WWE’s Money in the Bank event scheduled for October 2026.
Cody Rhodes is rallying millions of mobile gamers worldwide for an epic virtual manhunt. On September 1, 2026, Finnish game developer Supercell launched its “Search for Cena” crossover event in Clash of Clans.
The month-long activation challenges players to locate and raid a hidden, high-level base owned by WWE legend John Cena. Gamers who pull off a winning raid take home an exclusive Cody Rhodes statue to place in their villages.
The event expands on a viral commercial where John Cena and Cody Rhodes starred in a new Clash of Clans campaign to settle their decade-long locker room rivalry in the game.
Rhodes also recruited fellow WWE icons into the fantasy realm. Rhodes returns as the Barbarian King, while The Undertaker becomes the Grand Warden, Alexa Bliss takes the Archer Queen role, Iyo Sky plays the Royal Champion, Jey Uso enters as the Minion Prince, and Kane appears as the Dragon Duke.
The update also introduces themed challenges and scenery inspired by WWE’s Money in the Bank, taking place this October in New Orleans. Earlier this year, Alexa Bliss signed with Prototype Talent Agency for representation, joining Rhodes on the roster of agent Brian Wittenstein.
Both athletes enter the campaign off major career milestones. Rhodes cemented his status as WWE’s top star after headlining WrestleMania 40 and trading historic victories with Cena during Cena’s 2025 farewell tour. Cena retired from the ring in late 2025 as a 17-time world champion.
Both maintain active commercial schedules. Cena recently starred in 2026 campaigns for Nature’s Own and Chime. Rhodes previously debuted as the Barbarian King for Clash of Clans in March 2025, alongside outside brand deals with DraftKings and Drumstick ice cream in August 2023.
Supercell has built a long history of high-profile star partnerships. The studio previously launched the record-breaking “Clash with Haaland” campaign featuring soccer star Erling Haaland in 2024 and partnered with football sensation Travis Hunter in 2025.
More recently, Thierry Henry, Kaká, and Bastian Schweinsteiger fronted Clash of Clans’ global chat campaign.
Takeaways
Supercell’s “Search for Cena” campaign proves that mobile game advertising has evolved far beyond standard celebrity cameos.
Instead of simply paying recognizable stars to hold a smartphone in a commercial, Supercell built an entire interactive narrative around an authentic backstory: Rhodes and Cena’s genuine, ten-year rivalry in the game.
By turning that feud into an actionable mission where millions of players raid Cena’s actual base to win a Rhodes statue, the studio gives players a tangible reason to engage.
Also, professional wrestlers offer unique commercial value in the gaming world because their natural mic skills, physical presence, and character work translate directly into fantasy combat.
Tying the update into WWE’s upcoming Money in the Bank premium live event creates a complete multimedia loop between television, social media, and mobile gameplay.
Will playable community manhunts like this replace standard cosmetic character drops as the preferred strategy for celebrity video game crossovers? Does WWE’s expanding presence in mobile titles create a viable template for other sports leagues seeking deeper gaming integration?
