- Veteran agent and creative producer Barbara Frum has joined WME, moving over from boutique independent agency Outer/most.
- Frum brings client Oskar Med K with her, the Norwegian electronic producer behind the viral 2025 smash "Make Me Feel," which clocked over 80 million streams.
- The move adds a dance and electronic music specialist to WME's Contemporary Music & Touring roster, which has been on a hot streak of signings in recent months.
- Oskar Med K's momentum is at an all-time high following his Khalid collaboration and a 2026 Spellemannprisen win for Breakthrough of the Year.
Barbara Frum has joined WME’s Contemporary Music & Touring division, bringing Norwegian electronic producer Oskar Med K along as part of the deal.
The Toronto-based agent, who founded dance production and management company Sharing Spaces LTD in 2013 before transitioning to Outer/most, the independent agency where she repped Oskar Med K, now brings her artist development expertise to one of the industry’s most powerful platforms.
For Oskar Med K, the timing couldn’t be sharper. The Oslo-based producer broke globally in 2025 with “Make Me Feel,” which hit #1 on Shazam’s House Global chart and pulled in over 1.1 million daily streams at its peak.
He later landed on Khalid’s fourth album After the Sun Goes Down, won Spellemannprisen’s Breakthrough of the Year in 2026, and dropped “On the Ground,” keeping the momentum firmly rolling.
Much like André Belcourt’s move to WME from NGE Agency and Will Marshall’s jump from Primary Talent International, Frum’s signing is part of a clear pattern, WME is aggressively pulling experienced independent operators into its fold.
Takeaways
Barbara Frum’s move to WME isn’t just a career step, it’s a signal. When an agent at a credible independent boutique like Outer/most makes the leap to a global powerhouse, it usually means her client is ready to go from regional darling to headline act.
And oskar med k, with tens of millions of streams, a Billboard dance chart hit, a major-label collab with Khalid, and a growing festival circuit presence, is right at that inflection point. WME now holds serious electronic/dance firepower heading into festival season planning.
Frum comes from a dance and live production background, how does that specialist lens reshape the way WME approaches booking for electronic artists like Oskar Med K?
As one of the few agents in the electronic/dance space with deep roots in both production and touring, does Frum’s arrival signal WME is serious about closing its gap with competitors in that genre?
