Agent Name: Will Marshall
New Company: WME (William Morris Endeavor)
Reports To: Josh Javor, Partner & Head of London Music
Department: Contemporary Music
Previous Company: Primary Talent International
Territory: London / UK
- Will Marshall has officially joined WME, moving over from Primary Talent International where he built a standout alternative/indie/rock roster.
- Marshall brings a high-profile client list with him, including UK chart-topper beabadoobee, Baby Queen, Antony Szmierek, Gurriers, Matilda Mann, and Momma.
- He will be based in London, reporting to Josh Javor, Partner & Head of London Music at WME, a significant signal of WME’s continued investment in its UK contemporary music operation.
- The hire was announced by Kirk Sommer, WME’s Global Head of Contemporary Music and Touring, alongside a separate hire of electronic music agent Andre Belcourt, part of a coordinated London expansion.
WME has added another strong voice to its London music team. The agency has hired Will Marshall, who comes over from Primary Talent International, bringing his full alternative, indie, and rock roster with him.
Marshall’s clients include beabadoobee, whose 2024 album This Is How Tomorrow Moves debuted at No. 1 on the UK Albums Chart and who headlined Coachella and Bonnaroo in 2025, along with Baby Queen, Antony Szmierek, Gurriers, Matilda Mann, and Momma.
The move mirrors a broader trend of top agents finding new homes at major agencies: James Simmons joining CAA from WME, Lucy Dickins joining CAA as Managing Director after exiting WME, and Andre Belcourt joining WME from NGE Agency. These high-profile shifts show just how actively talent agencies are reshaping their rosters at the agent level.
Marshall will be based in London, reporting to Josh Javor, Partner & Head of London Music. The news was announced by Kirk Sommer, WME’s Global Head of Contemporary Music and Touring, who called Marshall an “exceptional agent with sharp creative instincts and deep relationships” in the indie and alternative space.
Takeaways
WME isn’t just adding a name, they’re adding an entire ecosystem. Marshall’s client list is packed with critically acclaimed artists who sit at the intersection of indie credibility and mainstream momentum. beabadoobee alone represents a significant touring asset.
Pairing Marshall under Josh Javor, who helped build some of the biggest UK touring careers, could be a major accelerant for these artists on the global stage.
This hire also speaks to how WME London is positioning itself: not just as a home for already-established superstars, but as a pipeline for the next generation of festival headliners.
As WME continues stacking its London office with top-tier agents, could they eventually rival or surpass CAA’s foothold in the UK indie/alternative space? Which of Marshall’s developing artists (Gurriers, Matilda Mann, or Momma) could be the next breakout act to benefit most from WME’s global infrastructure?
