- Kenny Hamilton has been named Senior Vice President of Growth & Strategy at The Familie, bringing executive-level expertise across artist development, touring, talent management, and marketing.
- Hamilton previously founded and led CSH Management Group, where he managed artists including Rotimi and DIXSON.
- His résumé includes a career-defining run as road manager for Justin Bieber alongside Scooter Braun, plus executive stints at Beats Music and Spotify.
- The hire signals The Familie's continued push to grow its cross-industry footprint in music, sports, and culture.
Kenny Hamilton is officially part of The Familie. The veteran entertainment executive has been named Senior Vice President of Growth & Strategy at the Steve Astephen-led talent firm.
Hamilton’s path to this seat is anything but conventional. A U.S. Navy veteran, he broke into the industry as a radio personality at Atlanta’s 95.5 The Beat before joining Scooter Braun’s team as road manager for a then-teenage Justin Bieber, a role that put him at the center of one of the biggest pop explosions in modern music history.
He later served as Director of Influencer Marketing at Beats Music and as a Management Lead at Spotify, before launching CSH Management Group, where he developed artists including Rotimi and DIXSON.
In his SVP role, Hamilton will drive business growth and strategy across music, sports, entertainment, and culture, drawing on the deep cross-industry relationships he’s built over nearly two decades.
The move is the latest in a string of high-profile additions for The Familie. Just as Josh Pyatt’s move to WTSL Win Sports Group underscored the ongoing shuffle of top-tier executive talent across the industry, Hamilton’s appointment reflects The Familie’s intent to compete at the highest level.
The company, founded in 1998 by Steve Astephen and relaunched in 2019, has been on an aggressive growth tear, welcoming NFL wide receiver Ja’Lynn Polk for representation and signing country rising star Timmy McKeever in December 2025. The roster includes Machine Gun Kelly, Avril Lavigne, and Ryan Sheckler.
Takeaways
This isn’t just a standard executive hire, it’s a signal. The Familie is building the kind of 360-degree leadership team that can compete with the major players across every vertical, not just one.
Bringing in Kenny Hamilton, a man who’s been in the room when global superstars are built from scratch, tells you the firm isn’t satisfied with where it is. It wants to be where the culture is going.
Hamilton also brings something rare: real-world experience on both the creative and corporate sides of the business, from touring with Bieber to shaping strategy at Spotify. That’s a combination that doesn’t come around often, and The Familie knows it.
With Hamilton’s deep music and sports crossover connections, which high-profile names could he bring through the door? What does Hamilton’s SVP role mean for the company’s expansion into live touring and brand partnerships specifically?
