- ANAYA (Esther Anaya), the Colombian-born DJ, violinist, and Official DJ for the LA Chargers, has signed with CS3 Agency for worldwide live music and touring representation.
- Agents Conor Sheldon and Brandon Finney will handle her bookings.
- She continues to be managed by Benjamin Wolf.
- The signing follows CS3's recent additions of Borgeous and Ivana Knoll to its DJ roster.
ANAYA, the Colombian-born DJ, violinist, and producer known offstage as Esther Anaya, has signed with CS3 Agency for worldwide live music and touring representation.
Agents Conor Sheldon and Brandon Finney will oversee her bookings going forward. She continues to be managed by Benjamin Wolf.
ANAYA currently serves as the Official DJ for the Los Angeles Chargers, performing for crowds of over 70,000 fans at SoFi Stadium, and has appeared around the Super Bowl, Pro Bowl, and WM Phoenix Open.
She holds residencies at Zouk Nightclub Las Vegas and E11EVEN Miami, and has a multi-year Cadillac partnership that includes a national Cadillac x iHeartMedia tour. Her festival credits include Coca-Cola Flow and Baja Beach Fest, where she shared bills with J Balvin and Bad Bunny.
She previously opened Maluma’s 21-city European tour and has collaborated musically with Snoop Dogg and Lil Yachty.
The deal adds ANAYA to a fast-growing CS3 roster. The Los Angeles-based boutique agency, founded by Sheldon in 2020 after 13 years at WME, has spent 2026 building out its DJ and electronic division, signing Borgeous for worldwide representation and adding Croatian DJ Ivana Knöll, who performs as Knolldoll, to its touring roster.
For ANAYA, the move formalizes her booking infrastructure as she balances a genre-blending career spanning EDM, Latin, and pop, while keeping her existing management relationship with Benjamin Wolf intact.
Takeaways
This is CS3’s third notable crossover/DJ signing in the space of a few months, and a pattern is emerging: Sheldon’s shop isn’t chasing the biggest names; it’s chasing artists with real festival mileage and brand infrastructure already in place.
ANAYA brings an NFL platform and a Cadillac partnership most touring DJs don’t have. Keeping Benjamin Wolf on as manager while adding CS3 for booking is also a signal: this is about scaling the live side of her career, not a full team overhaul.
Does CS3’s strategy of signing “crossover” talent (sports, brand deals, viral fame) instead of pure club DJs pay off long-term? Could ANAYA’s Chargers/Cadillac platform translate into bigger festival slots now that she has dedicated touring reps?
